The Four Modes of Persuasion: Ethos, Pathos, Logos, & Kairos .
Three Elements of Persuasion: Ethos, Pathos, and Logos | AMA.
The modes of persuasion or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify the speaker’s appeal to the audience. These include ethos, pathos, and logos .
Cialdini’s 6 Principles of Persuasion are reciprocity, scarcity, authority, commitment and consistency, liking and consensus . By understanding these rules, you can use them to persuade and influence others.
One-sided is more effective if the listener already agrees with the speaker’s argument. Two-sided works best if the listener initially disagreed. If the audience is exposed to opposing views, best to use two-sided. Other things being equal, information presented first usually has the most influence.
Pathos: Strategy of emotions and affect. Pathos appeals to an audience’s sense of anger, sorrow, or excitement. Aristotle argued that logos was the strongest and most reliable form of persuasion; the most effective form of persuasion, however, utilizes all three appeals.
When we think of persuasion, negative examples are often the first to come to mind, but persuasion can also be used as a positive force. Public service campaigns that urge people to recycle or quit smoking are great examples of persuasion used to improve people’s lives.
Aristotle postulated three argumentative appeals: logical, ethical, and emotional . Strong arguments have a balance of all of three, though logical (logos) is essential for a strong, valid argument. Appeals, however, can also be misused, creating arguments that are not credible.
Mythos. appeal to culture. You may want to think of mythos as the stories that people tell each other about the way things are.
Examples of ethos can be shown in your speech or writing by sounding fair and demonstrating your expertise or pedigree: “ As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”
Amira writes about philosophy and religion, exploring ethical questions, spiritual practices, and the world's diverse belief systems.