Brochures are
promotional documents
, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
What is important in a brochure?
A well designed brochure highlights
the objectives, values and purpose of a company in credible manner
. The message on the brochure should be concise, clear and crisp so that customers can easily understand your business and products.
What are the 5 characteristics of a good brochure?
- They introduce. Chances are your reader has never heard of you, or your company, or your products or services, or how any of this stands out from your competitors. …
- They inform. …
- They persuade. …
- They are complete. …
- They are consistent.
What makes a brochure attractive?
- Determine your purpose. As with all planning, the very first step is to identify your brochure's objectives. …
- Know your brochure folds. …
- Review your copy. …
- Choose your fonts. …
- Know your paper stock and coating. …
- Use high resolution photos. …
- Include a call-to-action.
What are the features of the brochures?
- Command Attention With the Cover. …
- Attract Attention With Compelling Text. …
- Set the Tone With Color. …
- Choose the Right Font and Font Size. …
- Use White Space Strategically. …
- Organize With Boxes. …
- Choose an Appropriate Fold. …
- Bring the Brochure to Life with Photographs.
What is the format of a brochure?
Brochures vary in content and length, but most follow
a standard format
. The front panel displays the company logo and headline. The inner panels make a case for the product/service using supporting facts and details. The final panel contains contact info and a call-to-action.
What should be inside a brochure?
Don't ignore the basics when creating a brochure; it should include
standard information, such as company name
, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.
What are three benefits of a patient education brochure?
- Reason #1: Improve Doctor-Patient Communication Leading to Greater Compliance. …
- Reason #2: Save Valuable Office Time for You and Your Staff with More Effective Communication. …
- Reason #3: Help Satisfy Meaningful Use Requirements.
What is a good brochure?
A brochure
should be clear, attractive, and brief
. Before starting the design process, consider: Grab attention. If the brochure is in a rack among many, it has to stand out.
What is a brochure for students?
Brochures have a single focus that may include
information
about an event or organization, sell a product, or solicit support for a point of view or course of action. In the context of the geography classroom, the latter is the most likely purpose for students to create a brochure.
What is a brochure and how do you make it?
- Pick your format: Look at your content and think about the purpose of your brochure, in order to decide whether bi-fold, tri-fold, or Z-fold will work best for you. …
- Select a design template: There are many professional design templates available. …
- Lay out your content: …
- Choose your paper and finish.
How can I improve my brochure?
- Keep the cover simple. …
- Tell the whole story. …
- Restate the offer. …
- Make certain your headline, subheadlines or snipe refers to the offer you're making. …
- Don't forget the subheadlines. …
- Use a box for added impact. …
- Make sure the brochure's “look” is a match for the target audience.
How do you make a brochure stand out?
- Give them something unexpected. Instead of producing a standard A4 or A5 brochure, think outside the box a bit and give your customers something they won't be expecting. …
- Make it high quality. …
- Keep it simple. …
- Get the imagery right. …
- Tell a story.
How can I make brochure?
- Open Microsoft Word. Open up the Microsoft Word application on your computer. …
- Search “brochure” …
- Select a template. …
- Customize the brochure. …
- ‘Save As' …
- Open a new document in Microsoft Word. …
- Change orientation and margins. …
- Choose columns.
What is brochure and example?
A brochure is
an informative paper document
(often also used for advertising) that can be folded into a template, pamphlet, or leaflet. … A brochure is usually folded and only includes summary information that is promotional in character.
What are the two types of brochure?
- Half Fold. This fold generally takes the long end of the sheet and folds it in half. …
- Letter Fold (Tri-Fold) In this fold, one slightly shorter panel tucks inside the fold of the other two panels. …
- Z Fold. …
- Open Gate Fold. …
- Four-Panel Parallel Fold. …
- Closed Gate Fold. …
- Accordion Fold. …
- Roll Fold.
