What are the three important factors why videos go viral? 3 reasons=
tastemakers, communities of participation, unexpectedness
.
Whether it’s the way that on-camera talent talks or the editing style, the personality of the video should be cohesive with your overall marketing strategy. Connection. Videos go viral
because they connect with their audience
. They make people laugh, inform, teach, persuade.
- Visual Spectacle.
- Universality (or “Relevance”)
- Reality.
- Controversy.
- Humor.
- Emotion.
- Bandwagon.
What do we mean when we say viral video? It’s called going viral
when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure
. Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral.
Kevin Allocca, Trends Manager at YouTube, hosted a talk on TED Talks, outlining the reasons videos go viral. He outlines three major factors that contribute to a viral video:
tastemakers, communities of participation, and unexpectedness
.
For that reason, people usually believe that short videos— about 30–45 seconds long—are optimal for the content to go viral. Keep in mind that this number is not set in stone. In fact, research shows that most viral videos are
longer than one minute
.
A viral video is
a video that becomes popular through a viral process of Internet sharing
, typically through video sharing websites such as YouTube as well as social media and email. … Some eyewitness events have also been caught on video and have “gone viral” such as the Battle at Kruger.
While
most successful viral videos tend to earn hundreds or even thousands of dollars
, the biggest hits — which are rare — can generate more than a million, according to Daniel Fisher, senior vice president of audience solutions at London-based video monetization firm Rightster.
The more comments on a video
, the more likely it is to go viral. This works especially well if you can engage with commenters and get them to continue commenting on your video. However, if you have a video that is going viral on TikTok and you are replying to comments, don’t go too fast or you’ll get blocked.
In TikTok out of the 300 people who view your video first, your goal is to reach
300 points
for TikTok to consider it a viral video. While these are estimated distribution scores, this is a good way for you to visualize the point total: If a Video is 90–100% watched fully — 1 Point.
- Elicit emotions. Viral content often goes viral for one simple reason: it elicits emotion. …
- Share strategically. Next, you’ll want to share your content strategically. …
- Keep it short. …
- Consider your timing. …
- Align with current events. …
- Stay engaged.
Viral content is packed with
real value
That might be a lesson learned, inspiration or motivation, an emotional takeaway, or something as simple as making your audience laugh. Value is kind of a subjective thing, so it’s hard to nail it for your entire audience.
A viral video is every marketer’s dream. … Its analysis of some 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success:
psychological response (how the content makes you feel) and social motivation (why you want to share it)
.
- Elicit emotions. Videos go viral when they elicit emotions. …
- Challenge yourself as a storyteller. To tell better stories, try telling them in a way you haven’t before. …
- Talk to people. Discuss ideas so you can gather more relatable experiences.
- Tell stories. Share stories about your brand, your products.
YouTube
has the most traffic of any video platform with the number of active users in the billions. This gives your videos a larger chance of being seen and a better chance of going viral.
How many likes is considered viral? To go viral on Instagram you need
at least 100,000+ likes and views
along with thousands of comments even if your account only has a few hundred or thousand followers. But achieving that benchmark isn’t easy. You need so many other things working in your favor.
