What Are The Three Levels Of Audience Analysis?

Audience analysis is categorized into three types: demographic, psychographic

What are the 5 categories of audience analysis?

In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.

What are the 3 audience profiles that a speaker must consider?

Understanding Audience Background, Attitudes, and Beliefs

Public speakers must look at who their audience is, their background, attitudes, and beliefs. The speaker should attempt to reach the most accurate and effective analysis of her audience within a reasonable amount of time.

What are the levels of audience?

Geographic, demographic, psychographic and behavioral are the four levels of segmentation that can help define your business’s primary target audience.

What are the steps in audience analysis?

1. Step 1: Identify Potential Audience(s) ...
2. Step 2: Select the Priority Audience. ...
3. Step 3: Identify Priority Audience Characteristics. ...
4. Step 4: Identify Knowledge, Attitudes and Practices. ...
5. Step 5: Identify Barriers and Facilitators. ...
6. Step 6: Consider Audience Segmentation. ...
7. Step 7: Identify Key Influencers.

What are the 4 types of audiences?

• Friendly. Your purpose: reinforcing their beliefs.
• Apathetic. Your purpose is to first to convince them that it matters for them.
• Uninformed. Your requirement is to educate before you can begin to propose a course of action.
• Hostile. You purpose is to respect them and their viewpoint.

How do I understand my audience?

1. Review any current data and analytics.
2. Look to previous successes among your audience.
3. Create buyer personas.
4. Conduct surveys.
5. Keep an eye on your competitors.
6. Monitor audience feedback, comments, and engagements.
7. Experiment with content and updates to your products and services.

What are the 3 types of audiences?

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .” The “lay” audience has no special or expert knowledge.

How can a presenter analysis audience?

1. Audience expectations. When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker. ...
2. Knowledge of topic. ...
3. Attitude toward topic. ...
4. Audience size. ...
5. Demographics. ...
6. Setting. ...
7. Voluntariness. ...
8. Egocentrism.

What is an audience analysis example?

For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.

What audience values should you consider?

Audience analysis includes consideration of demographic informationInformation about the audience’s gender, age range, marital status, ethnicity , socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in ...

Who is secondary audience?

Secondary audience consists of persons who may not be direct recipients of communication , but may have some interest in the message for record-keeping or other reasons.

What is psychographic analysis?

Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs) . ... Gathering and analyzing this data allows marketers, advertisers, and researchers to create detailed “psychographic profiles” of audience segments, which are then used to create relevant messaging for those segments.

What are the 4 methods of delivering a speech?

There are four basic methods of speech delivery: manuscript, memorized, impromptu, and extemporaneous .

What is a target audience analysis?

Target audience analysis involves describing your audience in terms of a variety of demographics , including age and gender, as well as income, education, and location, or psychographics like interests and opinions. Analyzing your target audience provides valuable insights for most business functions.

What are the characteristics of audience?

• Age range.
• Gender.
• Race.
• Health status.
• Medical conditions.
• Health risks.
• Physical challenges.
• Vision/Hearing.