What Are Ways To Analyze Your Audience?

There are three phases in audience analysis. The first is adapting to your audience before you speak. There are three ways to do this:

demographic analysis, attitudinal analysis, and environmental analysis

. Demographic analysis involves age, gender, culture, ethnicity, race, religion, and educational level.

What are the 5 categories of audience analysis?

In addition, this chapter explores the five categories of audience analysis:

(1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis

, and (5) the topic interest and prior knowledge analysis.

How do you analyze your audience?

1. Step 1: Identify Potential Audience(s) …
2. Step 2: Select the Priority Audience. …
3. Step 3: Identify Priority Audience Characteristics. …
4. Step 4: Identify Knowledge, Attitudes and Practices. …
5. Step 5: Identify Barriers and Facilitators. …
6. Step 6: Consider Audience Segmentation. …
7. Step 7: Identify Key Influencers.

What are the 3 types of audience analysis?

Audience analysis is categorized into three types:

demographic, psychographic and situational analysis

. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.

What are three ways to adapt your message to your audience?

• Identify ALL possible audiences. …
• Analyze the discourse community. …
• Identify the audience’s expectations, needs and wants, and structure your message to satisfy these in specific ways. …
• Revise ALL documents for the following:

What are the 4 types of audiences?

• Friendly. Your purpose: reinforcing their beliefs.
• Apathetic. Your purpose is to first to convince them that it matters for them.
• Uninformed. Your requirement is to educate before you can begin to propose a course of action.
• Hostile. You purpose is to respect them and their viewpoint.

What is an audience analysis example?

For example, a

beverage company may view the entire population of a nation as their target market for a popular product

but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.

What audience values should you consider?

Audience analysis includes consideration of demographic informationInformation about the audience’s

gender, age range, marital status, ethnicity

, socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in …

What are the 4 types of public speaking?

• Ceremonial Speaking. …
• Demonstrative Speaking. …
• Informative Speaking. …
• Persuasive Speaking.

What are the characteristics of a target audience?

These include

gender, age, income level, race, education, religion, marital status, and geographic location

. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors to determine target markets.

How does audience analysis help the speaker?

Analyzing your audience will help you

discover information that you can use to build common ground between you and the members of your audience

. … This means that the speaker talks more and the audience listens, often without asking questions or responding with any feedback.

What is a psychographic description?

Psychographics is

the study of consumers based on their activities, interests, and opinions (AIOs)

. … In contrast, a psychographic profile contains information around a person’s interests, hobbies, emotional triggers, and lifestyle choices, among other data.

Which audience will most willingly listen to your speech?

What did Aristotle say is the most important appeal?

Voluntary audience

: A voluntary audience is willingly assembled to listen to a given message. As a rule, these audiences are much easier to address because they are interested in hearing the speech at hand.

How do you adapt to your audience?

1. Use the information about the specific audience to adapt the message to the audience while preparing a speech.
2. Consider ways to find common ground with the audience in order to adapt analogies, vocabulary, quoted sources of authority, and dialect to the audience, while also avoiding jargon.

How do you adapt a message?

1. Add information readers need to understand your document. …
2. Omit information your readers do not need. …
3. Change the level of the information you currently have. …
4. Add examples to help readers understand. …
5. Change the level of your examples. …
6. Change the organization of your information.

Why is it important to adapt to your audience?

Taking an audience-centered approach is important because

a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner

. … Rather, adaptation guides the stylistic and content choices a speaker makes for a presentation.