Hasbro owns or licenses approximately 1,500 brands, including MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG, and PJ MASKS
Can you buy directly from Hasbro?
Yes, you can buy directly from Hasbro through its official e-commerce site, which launched in 2025 to offer exclusive merchandise and pre-orders
Hasbro’s direct-to-consumer platform gives fans early access to new drops like limited-edition NERF blasters or MONOPOLY collector sets. Shipping usually takes 3–5 business days within the U.S., while international orders land in 7–14 days. Hit up shop.hasbro.com to see what’s in stock and grab regional exclusives.
Does Hasbro have stores?
No, Hasbro does not operate its own retail stores as of 2026
Hasbro doesn’t run any permanent brick-and-mortar shops. Instead, you’ll find its toys at big-box chains like Walmart, Target, and Amazon, plus the occasional pop-up during major launches. Those pop-ups? Temporary. For a real store, just stroll the toy aisles at partner retailers or punch in your zip code on Walmart’s store locator.
What do Hasbro sell?
Hasbro sells board games, action figures, plush toys, puzzles, role-playing games, and digital entertainment under brands like TRANSFORMERS, MONOPOLY, and DUNGEONS & DRAGONS
Flip through its lineup of over 1,500 brands—everything from vintage PLAY-DOH tubs to today’s PEPPA PIG plush. Hasbro also slaps its name on licensed entertainment goodies tied to STAR WARS and MARVEL. Curious about the full roster? Peek at Hasbro’s brand page.
Is Hasbro still in business?
Yes, Hasbro remains operational as of 2026, with global operations and a portfolio of 1,500+ brands
Hasbro rang up $5.2 billion in revenue for 2025, a slight dip from the $5.47 billion it posted in 2020 as the world settled back into normal shopping habits. Still, the company keeps pushing into digital gaming and entertainment licensing. Hungry for the latest numbers? Head over to Hasbro’s investor relations page.
Is Hasbro made in China?
Yes, over 50% of Hasbro’s products are manufactured in China as of 2026
Hasbro spreads production across China, Vietnam, India, and the U.S., but China is still its biggest factory floor. The company insists every batch meets global safety rules, even though labor watchdogs have raised eyebrows about conditions there. Want the nitty-gritty on sourcing? Check out Hasbro’s sustainability page.
How much is Hasbro 2020?
In 2020, Hasbro generated approximately $5.47 billion in net revenue
That year’s haul was juiced by pandemic lockdowns—board games flew off shelves like never before. By 2025, revenue dipped to $5.2 billion, so the boom didn’t last. If you’re into historical numbers, Hasbro’s annual reports have the full breakdown.
Is Hasbro good quality?
Hasbro prioritizes safety and quality control for all products, backed by rigorous testing standards
The company ticks every box on U.S. CPSC and EU toy safety lists, including ASTM F963. Parents worried about recalls can scan the CPSC recall list. Hit up Hasbro’s customer service if a specific brand lets you down.
What is the most successful toy company?
As of 2026, LEGO Group is the most successful toy company globally, with $6.8 billion in revenue
LEGO’s interlocking bricks and media juggernauts like THE LEGO MOVIE keep it on top. Mattel ($4.5B) and Hasbro ($5.2B) trail behind—Mattel rules dolls (Barbie), while Hasbro dominates games (MONOPOLY). For the latest industry scoreboard, NPD Group keeps the tally.
Does Disney own GI Joe?
No, Disney does not own GI Joe; the brand is owned by Hasbro
Hasbro still owns GI Joe’s toy rights, even though it licensed the brand to Paramount for movies. Disney? Not involved at all. For updates on who’s making what, peek at Hasbro’s GI Joe brand page.
What happened Backflip Studios?
Backflip Studios, a mobile game developer, closed on October 24, 2019, after Hasbro sold its stake in 2013
Hasbro first bought 70% of Backflip for $112 million in 2013, then sold its share in 2018. Games like *Tiny Tower* vanished soon after. No official word on why the studio shut down, but you can still find its legacy in gaming archives like MobyGames.
Is Barbie a Hasbro?
No, Barbie is a Mattel product; Hasbro manufactures MY LITTLE PONY and PLAY-DOH
Barbie has been Mattel’s golden child since 1959, while Hasbro’s MY LITTLE PONY (gobbled up in 2019) fights for the same shelf space. For a quick brand showdown, Statista’s toy brand rankings break it all down.
Is Hasbro made in USA?
Yes, Hasbro manufactures 30 million units annually in the U.S., including MONOPOLY, MAGIC: THE GATHERING, and PLAY-DOH
The company runs a factory in East Longmeadow, Massachusetts, in partnership with Cartamundi. That plant alone cranks out about 15% of Hasbro’s total output. Want to see it in person? Reach out to Hasbro’s customer service for tour details.
Where is Hasbro manufactured?
Hasbro’s primary manufacturing hubs are in China, Vietnam, India, and the U.S. as of 2026
China still churns out roughly half of Hasbro’s toys, with Vietnam (~25%) and India (~15%) filling the rest. The full supply chain is laid out in Hasbro’s sustainability report. Got sourcing questions? Fire off an email to Hasbro’s ethics team at ethics@hasbro.com.
