What do senior leaders care about when it comes to your social media plan? Choose all that apply. Correct Answer:
Competitive advantage
.
What are some reasons you should consider using twitter today choose all that apply?
- easily promote your research, for example by providing links to your blog stories, journal articles and news items.
- reach a large number of people quickly through tweets and retweets.
- follow the work of other experts in your field.
- build relationships with experts and other followers.
What do senior leaders care about?
Senior managers tend to think about two kinds of problems:
how to create effective organizational processes and how to deal with one or two overriding concerns
, or very general goals. These two domains of thought underlie the two critical activities that John P.
What do we mean when we say you should post an “80/20 mix” on social media? 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
Correct Answer:
Getting executive buy-in for social ideas
.
Social listening involves
answering and responding to
specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
Research the costs of agencies that can do the work
. Consider industry research to back up your plan. Position your program as an experiment or pilot.
How many users are there on Twitter 2020?
| Year Users | 2017 110 million | 2018 112 million | 2019 139 million | 2020 186 million |
|---|
Why should I not use Twitter?
It’s addictive
. Like other social networks, checking Twitter can be addictive. It can become the activity you turn to habitually whenever you’re not occupied with something else. A Twitter addiction might not be as damaging as a drug addiction, but it’s a compulsion you don’t need in your life.
Which network has the longest life for a piece of content?
Correct Answer:
Pinterest
.
Why should you trust the influencer and give them creative license?
They’re famous. They understand their audience and what they want
. They might sabotage your brand if you don’t let them do things their way.
An SLA (service-level agreement) is
a core method of measuring how quickly a company handles a customer inquiry
. To track social customer care performance via an SLA, a company will set a goal such as responding to all tweets and Facebook messages within two hours.
What is one of the major benefits of Facebook lead ads?
They only serve your ads to a small group of highly qualified people. The pre-filled form in Facebook makes it super easy for
your audience to convert on
— especially on mobile. They’re optimized for a desktop audience, which is proven to convert better than mobile users.
- Social Networking.
- Photo Sharing.
- Video Sharing.
- Interactive Media.
- Blogging/Community Building.
What is the biggest challenge for most businesses when going online?
The biggest challenge that businesses face when they go online is
creating the right plan to grow
. They face difficulty making a proper plan, as they don’t know where to prioritize more. They often mixed up between Search Engine Marketing(SEM), Social Media Marketing(SMM), and Search Engine Optimisation(SEO).
Your holistic social media strategy is a closed loop. …
You promote the content via social media platforms
. People come to your website for the content. You make it easy for people to get the content but you also capture their contact information.
