- Give people a reason to opt in. Let’s take a step back for a minute. …
- Stick to your goal. …
- Getting emails opened. …
- Craft an enticing subject line. …
- Write a killer opening line. …
- Connect in the body. …
- Be consistent without annoying your subscribers. …
- Discuss relevant content.
- Make It Something People Want to Read.
- Fix Your Open Rates.
- Be Consistent in Your Delivery.
- Keep It Short and Simple.
- Decide What You Want to Share.
- Write A Draft Like You’re Writing to A Specific Person.
- Review The Draft.
- Send to A Portion of Your List First.
- Share Your Company Story. To connect with your audience and let them get to know the person behind the brand—share your company story. …
- Behind-The-Scenes Tour. …
- Employee of the Month. …
- Job Postings. …
- Frequently Asked Questions. …
- Industry News. …
- Interview an Expert.
- Brevity. We’re inundated with information and another lengthy newsletter is not going to help anyone. …
- Storytelling. The best newsletters utilize classic story-telling techniques. …
- Reader Focus. …
- Call to Action. …
- Design.
It’s
a way to engage people and get them to take an action
. It offers readers exclusive information they could not get anywhere else and then calls on them to click, buy or subscribe. To do that, your newsletter format should be simple and easy to read, yet attention-grabbing.
- Choose your focus.
- Keep it simple, keep it catchy.
- Include third party content for more engaging newsletters.
- Include user-generated content.
- Connect to trending topics or events.
- Use social media as a teaser.
- Be consistent but provide something unique.
Write your introduction to your ideal client
. Acknowledge that this is your first issue and that you appreciate your readers’ attention. Tell readers what they’ll be getting and how often. Outline the benefits of staying subscribed.
The more often your send your newsletter, the shorter it should be, according to Campaigner. Keep dailies to a page or less,
weeklies at 5 to 7 pages or less
. Monthlies can be longer, but only if you have truly fascinating information.
- Optimize Your Send-From Email Address. …
- Write an Eye-Catching Subject Line. …
- Develop A Consistent Layout. …
- Make Sure Your Email Fits Your Branding. …
- Break Blocks of Text Up With Images. …
- Write Text That Provides Value – Think Beyond The Sales Jargon. …
- Include A Call-to-Action.
The purpose of an email newsletter is
to give those on your list updates pertaining to your business, products, and services
.
- Happy Thanksgiving from us to you.
- Love,
- Until next time…
- Peace & Blessings!
- Your Superheroes!
- Happy Saturday,
- Thank you, as always, for being with us!
- Organize your data.
- Create your content plan and newsletter schedule.
- Pick the right tool for sending your e-newsletters.
- Choose an e-newsletter template.
- Embed sign-up forms on your website.
- Use landing pages to maximize signups.
- Test your newsletters.
A newsletter is
a tool used by businesses and organizations to share relevant and valuable information with their network of customers, prospects and subscribers
. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website.
- Keep it clean and simple. One of the big dangers of creating an email newsletter is including too much info in the email. …
- Split test your email campaigns. …
- Use images to your advantage. …
- Highlight the most relevant points. …
- Make it bright and beautiful.
- Update (The Daily Update)
- Pulse (The Pricing Pulse Newsletter)
- Scoop (The Scoop—pretty simple)
- Buzz (Beckworth’s Buzz)
- Minute (Marketing Minute)
- Include Promotional Ideas. Adding a promotion to your newsletter is a great way to add interest and excitement to your email. …
- Add Useful Content. …
- Promote Your Blog. …
- Write a Letter From the Owner. …
- Show Off Your Employees. …
- Connect to the Time of Year.
