A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components . Press releases are typically delivered to news media electronically, ready to use, and often subject to “do not use before” time, known as an news embargo.
What should be included in a press release?
- Choose the angle that matters for your target audience.
- Start with a well-thought-out headline.
- Pay attention to a lead paragraph.
- Cover the essentials in a few body paragraphs.
- Consider adding quotes.
- Include contact details.
- End your press release with a boilerplate.
What are the 7 parts of a press release?
- The Coffey Team.
- “For Immediate Release.” Do you want your news to go public ASAP? ...
- Accessible contact(s) for more information. ...
- A compelling, concise headline or subject line. ...
- Facts and figures. ...
- Ample white space. ...
- Background information.
What are the 9 components of a press release?
- Creating an Online Press Release. ...
- Before You Begin. ...
- The Headline. ...
- The Summary. ...
- The Dateline. ...
- Lead Paragraph. ...
- The Body. ...
- Boilerplate Statement.
What are three qualities of a good press release?
- It’s nimble. Successful messages are built to fit multiple formats. ...
- It’s atomized. Your audience doesn’t live in one place, and neither should your press releases and other content. ...
- It’s useful. Content needs to interest, inform, or entertain the audience...
What is press release example?
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond . We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”
Why is at the end of press releases?
Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come . ... Whichever symbol you decide to use, don’t forget that it comes out of tradition and respect, and simply means...”The end.”
What is the most important part of a press release?
Start Strong. A press release has to start strong, and the most important element is the very first paragraph . If that first paragraph doesn’t do its job, your press release will not get even a cursory reading.
What are the different types of press releases?
Bottom Line: Types of Press Releases
The eight most common types of press releases include event, book release, product release, new business, new hire, rebranding, partnership, and award press releases . A press release includes many essential elements and should be written in a very specific style and format.
What is the purpose of press release?
The purpose of a press release is to get attention, make news and generate publicity . Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.
Where do press releases go?
In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services . The distribution service then provides the content, as-is, to their media outlets for publication which is usually communicated via online.
How many words should a press release be?
Be concise
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
What is a successful press release?
A good press release should take a factual tone and be short and concise , giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.
Why is 30 at the end of a press release?
One theory is that the journalistic employment of -30- originated from the number’s use during the American Civil War era in the 92 Code of telegraphic shorthand , where it signified the end of a transmission and that it found further favor when it was included in the Phillips Code of abbreviations and short markings ...
How do you evaluate a press release?
- Number of online pickups. These data are usually provided by paid services like PRWeb, PR Newswire and Marketwire– they list sites that republished your press release unchanged. ...
- Number of indexed pickups. ...
- Getting to Google News. ...
- Search traffic data.
WHO issues press release?
A press release is produced by the company’s PR department , and not reporters or journalists, so it takes a subjective interpretation of the announcement. The two largest publishers of press releases are Business Wire and PR Newswire (PRN).
