Acxiom collects three types of data –
data that helps companies market more effectively
, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them.
What data does Acxiom have on me?
Once you’re signed in, you can view data in six categories:
Characteristic, Home, Vehicle, Economic, Shopping and Household Interests
. Characteristic data includes basic information such as age, gender, ethnicity, education and marital status.
How does Acxiom make money?
Acxiom
buys personal information about millions of people, cleans it up for accuracy, and sells it to companies to run targeted advertising campaigns
. They are a data collection agency (or data broker). Your gut reaction may be similar to mine: great, another company whose making money off my personal information.
Is Acxiom a good company?
93% of employees at Acxiom LLC say it is
a great place to work
compared to 59% of employees at a typical U.S.-based company. When you join the company, you are made to feel welcome. Our facilities contribute to a good working environment.
What happened to Acxiom?
As expected, Arkansas-based Acxiom has struck a deal to sell a major portion of its business, a marketing unit, to Interpublic Group for $2.3 billion. A name change and relocation of company headquarters to San Francisco will follow.
Who uses Acxiom?
Acxiom is most often used by
companies with 10-50 employees
and 1M-10M dollars in revenue.
Who are Acxiom competitors?
- Skaled.
- WebFX.
- SmartSites.
- Perkuto.
- Direct Online Marketing.
- LeadMD.
- Campaign Stars.
- Walker Sands.
How much does Acxiom data cost?
Price
$19,250 | 12 month subscription
available. Plan and control your business strategies based on valid granular market data.
Can you buy data from Acxiom?
Rapid innovation is producing an explosion of new data sources. … Whether you’re buying, selling, or sharing data, Acxiom can provide the expertise you need.
How does Acxiom sell data?
For marketing data Acxiom draws from three primary sources, Glasgow explained. One is
public records
, such as property ownership or professional licenses. The second is consumer surveys, magazine subscriber lists, catalogs, and warranty cards. The third category is summary reports about retail purchases.
Is Acxiom still in business?
[Update 12/19/2019:
Acxiom has officially retired its directory
, meaning we no longer submit to it as one of our big four data aggregators. Foursquare has taken its place.] In 2018, Acxiom was acquired by publicly-traded advertising company IPG.
Who founded Acxiom?
Axciom’s history may be traced to 1969, when
Charles Ward
, an industrialist, founded Demographics, Inc., in Conway, Arkansas. One of his main purposes was to develop a mailing list parity with the Republican Party for the Democrats.
How do data brokers work?
Data brokers are companies that
collect information about you and then sell that data to others
, usually companies or individuals. The information that data brokers collect can be extensive, everything from your birthdate and addresses to your job title, number of children, and even your outside interests.
Is Acxiom and LiveRamp the same company?
The Company also announced that it has transferred the Acxiom brand to
IPG
and changed its name to LiveRamp Holdings, Inc. as of today’s market close. … LiveRamp is headquartered in San Francisco, California, with approximately 750 employees world-wide. The next few quarters will be a transition period for the Company.
