A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include
upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content
.
How do you structure a content calendar?
- Audit your social networks and content.
- Choose your social channels.
- Decide what your calendar needs to track.
- Make a content library for your assets.
- Establish a workflow.
- Start crafting your posts.
- Invite your team to review, and use their feedback to improve.
What should be included in a content calendar?
- The channel in which the content will be published.
- The topic.
- The type of content.
- The date and time for publishing.
- The person in charge.
How do I fill a content calendar?
- Think about your goals.
- Determine customers pain points.
- Walk yourself through the marketing funnel.
- Ask your entire team for content ideas.
- Monitor your competition.
- Explore topic clusters.
- Look at popular content in your industry.
What is a content calendar template?
What is a content calendar? To make content easier for companies to plan and schedule across the accounts they manage, they create a content calendar template.
What is the best way to create a content calendar?
- Define your goals. …
- Create a template for the calendar. …
- Choose your channels. …
- Start with the calendar year. …
- Add your own content. …
- Keep evergreen content at hand. …
- Make use of prior content. …
- Decide on the publishing frequency and set time limits.
Why is a content calendar important?
A content marketing calendar is a living document that maps out all the marketing activities across an organization. Its purpose is
to keep stakeholders organized and accountable to their marketing responsibilities in the future
, while documenting the details and timing of what has been accomplished in the past.
How do you create a calendar?
- Choosing a suitable theme for the calendar design. …
- Choose the number of months on a page. …
- Define the number of pages for the calendar design. …
- Define and ‘pack up’ your message. …
- Choose images with care. …
- Select a functional date display. …
- Promoting your company.
How do you create content?
- Define Your Content Marketing Goal.
- Research and Understand Your Audience.
- Creating Your Audience Personas.
- Set Up Your Blog (If You Don’t Have One Already)
- Update Your Current Content (If You’ve Already Been Publishing)
How do I create a content plan?
- Set Your Goal(s) …
- Determine Your Target Audience. …
- Work the SEO Angle and Do Keyword Research. …
- Analyze the Competition. …
- Choose Your Distribution Channels. …
- Create Content for the Entire Customer Journey. …
- Develop an Editorial Calendar. …
- Mix It Up.
What are the 5 types of content?
- Blogs. Blogging has been around for as long as the internet has, but the practice has become more sophisticated over the years, especially when it comes to businesses using blogs to engage audiences. …
- Listicles. …
- Ebooks. …
- Infographics. …
- Video. …
- How-to Guides. …
- Case Studies.
What are the four types of content?
- Attraction.
- Authority.
- Affinity.
- Action.
How do I know what content to post?
- Use your analytics. …
- Ask your audience. …
- Learn from your industry peers. …
- Use a research tool. …
- Create marketing personas. …
- Follow trends.
- Videos. …
- Video Stories. …
- Live Videos. …
- Infographics. …
- Testimonials and reviews. …
- Announcements. …
- Contests. …
- Holidays. Advantages: Many users love holiday-themed content, and it’s easy for businesses like yours to piggyback on themes, traditions, and other holiday specific concepts.
Social media editorial calendars are
spreadsheets or apps used to schedule social posts in advance
. They’re also used to plan when and which content will be shared, manage campaigns, and track deadlines. They’re typically built using one of three different formats: printed paper, spreadsheets, or software services.
