What does the sleeper effect suggest about source credibility?
The effectiveness of positive sources over negative sources can be erased over time
.
What is a sleeper effect in advertising?
The sleeper effect refers to
an increase in favorable attitudes over time towards a persuasive message
, despite accompanying information refuting the message.
What does the sleeper effect suggest?
“Sleeper effect” describes a phenomenon in which
messages from sources with originally low credibility cause opinion change over time
. … In general, the impact of a persuasive message peaks immediately after exposition and declines over time (→ Credibility Effects).
How does credibility affect a source?
Experiment 1 demonstrated that source credibility
can affect thought confidence
, and that increasing source credi- bility can lead to relatively favorable or unfavorable atti- tudes, depending on the valence of thoughts elicited by a persuasive message.
What is the sleeper effect quizlet?
Define sleeper effect.
a delayed impact of a message that occurs when an initially discounted message becomes effective
, as we remember the message but forget the reason for discounting it.
What is sleeper effect example?
Yet another example would be
a message at the end of a political ad showing that the opposing candidate funded the ad
. … However, even with the presence of a discounting cue, over time you and most other viewers will be affected by the ad and come to accept its message. This delayed persuasion is the sleeper effect.
What is the principle of compatibility?
The principle of compatibility, which
states that attitudes will be better predictors of behavior when measured at the same level of specificity
, offers a partial explanation for this discrepancy (Ajzen, 1988; Ajzen & Fishbein, 1970; see Sutton, 1998, for a review).
What is known as back group in advertising?
Generally, there is a stability of
a set of attitude
towards salient features of a product. A consumer compares and evaluates a brand with this set of attitude, which is also known as “back group”.
What is the peripheral route of persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues
rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
What is the sleeper effect in divorce?
The sleeper effect of divorce refers to the
phenomenon whereby individuals who previously showed positive recovery following childhood parental divorce later exhibit adjustment difficulties in young adulthood stemming from the earlier experience of parental divorce
[1, 2].
What are the three components of source credibility?
He argued that source credibility was composed of three dimensions:
good character, goodwill and intelligence
.
How do you know if a source is credible?
- Be skeptical. …
- Examine the source’s and author’s credentials and affiliations. …
- Evaluate what sources are cited by the author. …
- Make sure the source is up-to-date. …
- Check the endorsements and reviews that the source received. …
- Check if the publisher of the source is reputable.
What are 2 characteristics of credibility?
- Competence and Expertise. …
- Trustworthiness and Character. …
- Goodwill.
Which of the following is a sleeper effect psychology quizlet?
–
We differentiate the message over time from its source
. – If there is a message with weak credibility– at the start you can say you don’t agree because of the non-credible source. – With high credibility can forget that and become less credible.
How you are introduced will neither increase nor decrease your source credibility?
The only chance you have to affect your credibility is your behavior
during your speech
. How you are introduced will neither increase nor decrease your source credibility. The first place you should look for supporting material for your speech is your personal experience.
How can a person defend against social influence techniques based on capturing and disrupting attention? The
person should try to pause and eliminate distractions
.
