What Does UTM Stand For?

UTM is the acronym for

Universal Transverse Mercator

, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator). The UTM system consists of 60 zones, each 6-degrees of longitude in width.

What does UTM in marketing stand for?

UTM or

Urchin Tracking Module

is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns. … The created URL or set of URLs can then be assigned to any marketing campaign which forwards users to your website.

What is UTM in social media?

What are UTM parameters? UTM parameters are

just short pieces of code that you can add to links

— for example, the links you share in your social posts. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

What is UTM Google Analytics?

“UTM” stands for “

Urchin tracking module

.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.

What does UTM mean in URL?

Urchin Tracking Module

(UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website.

How do you use UTM?

1. Navigate to your Analytics Tools. …
2. Open the Tracking URL Builder. …
3. Open the Tracking URL form to create a new UTM code. …
4. Fill in each attribute of your UTM code and click “Create.” …
5. Use the shortened link in your marketing campaign.
6. Measure your success.

How do UTM tags work?

What Is a UTM Tag? A UTM code is a

snippet of text you can attach to the end of a URL in order to track a source, medium, and campaign name

. When you attach a UTM tag to a URL, Google Analytics will tell you where your searchers are coming from and what campaign brought them to your site.

Why UTM is required?

UTM codes

help you track the performance of each of those links so you can see where your traffic is coming from

. You can use the UTM variables within the link to track general information, like how much traffic you’re getting from social media.

What is UTM referral?

This parameter is used

to specify how traffic came to you

. Google paid ads automatically designate the UTM Medium as cpc (cost per click) and some organic social sites designate the UTM Medium as referral, while others tag it as social.

What are the 5 UTM parameters?

There are five standard UTM values:

campaign, source, medium, term, and content

. Marketers add these at the end of their web page URLs before they promote them.

How does Google Analytics UTM work?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make

Google Analytics pick up on the data in the code and log it with the pageview

.

Which three UTM parameters are recommended by Google to manually track campaigns?

Answer:

Medium, Source, and Content

.

Is UTM tracking accurate?

Whereas,

tracking

clicks and traffic sources with

UTM parameters

is 100%

accurate

. … Once you have goals set up in Google Analytics,

UTM parameters

will also help you see exactly what activities are driving conversions.

Is a UTM a firewall?

The term UTM firewallor simply UTM (Unified Threat management) is the

nomenclature given to a hardware or software device capable of assembling various security functions

, such as packet filtering, proxy, intrusion detection and prevention systems, protection against malware, application control, among others.

What are the elements of UTM tags?

• Traffic Source. The source parameter allows you to track where the traffic originated from. …
• Medium. The medium parameter tracks what type of traffic the visitor originated from – cpc, email, social, referral, display, etc. …
• Campaign Name. …
• Content. …
• Keyword Term.

How do I add a UTM code?

1. Install Google Analytics on your website.
2. Visit Google’s free Campaign URL Builder page.
3. Insert the website URL and campaign information.
4. Create a unique UTM tracking code (aka campaign URL) for every ad or link.
5. Use the UTM tracking codes in your marketing campaigns.