What factors are to be considered while analyzing your audience? Demographics. The demographic factors of an audience include
age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership
, and countless other categories.
What are the 4 factors to consider in public speaking?
- Voice control. Your voice is the most basic communication tool you possess. …
- Body language. Your body language is the combination of your gestures, facial expressions, and movements. …
- Delivery. Delivery is the way you speak. …
- Audience relations.
How do you analyze your audience marketing?
- Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal. …
- Conduct market research. …
- Create customer profiles and market segments. …
- Assess the competition.
Why is it important to consider your audience?
Knowing your audience helps you to make decisions about what information you should include, how you should arrange that information, and what kind of supporting details will be necessary for the reader to understand what you are presenting. It also influences the tone and structure of the document.
What is an audience analysis example?
For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
Audience analysis is
the process of identifying your audience and collecting information about them
. Before delivering the speech, you should know the age group, expertise level, needs, expectations, value system, attitudes, and beliefs of your audience.
- Rule #1: Make the Audience the Center of Your Universe.
- Rule #2: Focus on Relationships.
- Rule #3: Understand Your Purpose.
- Rule #4: Use Your Body.
- Rule #5: Color Your Vocal Delivery.
- Rule #6: Boost Your Skills at Q & A.
- Minimize the uhs, ums, likes and y’knows.
- Enunciate words clearly. Don’t mumble or garble them.
- Speak with appropriate loudness and speed. Consider audience, place and topic.
- Use variations in speed, inflections, and force to enhance your meaning and hold audience attention.
Key Points
Knowing your audience —
their general age, gender, education level, religion, language, culture, and group membership
—is the single most important aspect of developing your speech.
Knowing your audience—whether readers or listeners—will
help you determine what information to include in a document or presentation, as well as how to convey it most effectively
. You should consider your audience when choosing your tone, content, and language—or else your message may seem unfocused or inappropriate.
- Gentle eye contact.
- Kind facial expression.
- Warm tone of voice.
- Expressive hand and body gestures.
- Relaxed disposition.
- Slow speech rate.
- Brevity.
- The words themselves.
- Emotional resilience. I think the most important characteristic is perhaps emotional toughness, or resilience. …
- Determination. …
- Conscientiousness. …
- Control. …
- Optimism.
- Identify your audience. First things first. …
- Establish your personal credibility. …
- Contemplate different methods of presentation. …
- Rehearse well. …
- Warm-up. …
- Manage your anxiety. …
- Conclusion.
- Write for the ear. …
- Accommodate the speaker’s style. …
- Determine the objective. …
- Consider the context. …
- Tailor to the time limit. …
- Write for readability.
- Geographic.
- Demographic.
- Psychographic.
To do this you will put together an Audience Analysis Questionnaire for your speech. Include all three types of questions (
fixed alternative-and include the alternatives; scale-include the scale; and open ended-provide the space for responses
).
