What Is A Demographic Analysis Of An Audience?

Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation . Psychographic

What is demographic audience analysis in public speaking?

Demographic audience analysis focuses on group memberships of audience members . Another element of audience is psychographic information, which focuses on audience attitudes, beliefs, and values. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis.

What are audience demographics?

Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories . Since these categories often organize individual’s identities and experiences, a wise speaker attends to the them.

What is an audience analysis example?

For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.

What are the 5 categories of audience analysis?

In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.

What are the 4 types of audiences?

• Friendly. Your purpose: reinforcing their beliefs.
• Apathetic. Your purpose is to first to convince them that it matters for them.
• Uninformed. Your requirement is to educate before you can begin to propose a course of action.
• Hostile. You purpose is to respect them and their viewpoint.

What are the 3 types of audiences?

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .” The “lay” audience has no special or expert knowledge.

What are the 3 types of audience analysis?

Audience analysis is categorized into three types: demographic, psychographic and situational analysis . Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.

What are the 3 types of questions for audience analysis?

To do this you will put together an Audience Analysis Questionnaire for your speech. Include all three types of questions ( fixed alternative-and include the alternatives; scale-include the scale; and open ended-provide the space for responses ).

How is audience analysis done?

An audience analysis informs the design of materials, messages, media selection and activities of a SBCC strategy . It establishes a clear, detailed and realistic picture of the audience. As a result, messages and activities are more likely to resonate with the audience and lead to the desired change in behaviors.

How do you read an audience?

1. Pro speakers know that it’s crucial to check in with the audience regularly. ...
2. Instantly analyze your audience.
3. Eye contact. ...
4. Facial expressions. ...
5. Body language. ...
6. Energy. ...
7. Ask them.

What is an example of audience?

An example of an audience is the crowd in the seats at a sporting event . An example of an audience are people who tune in to a specific morning radio show. An example of an audience are people who enjoy watching a specific genre of movies. ... All those persons who read what one writes or hear what one says; one’s public.

What are the benefits of audience analysis?

• Targeting. Knowing your audience can help you target the right group of people. ...
• Promote Your Product. It is well-known that advertising can be very expensive. ...
• Reach Out To Your Customers. ...
• Attract New Customers. ...
• Time Savings. ...
• Cost Efficient. ...
• Complete Data.

What audience values should you consider?

Audience analysis includes consideration of demographic informationInformation about the audience’s gender, age range, marital status, ethnicity , socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in ...

Which of the five categories of audience analysis is the most effective?

I believe that psychological analysis is the most important out of the Five Categories of Audience Analysis. I think that psychological analysis is the most important because it helps you know where your audience stands on issues that you plan to talk about in your speech.

What are the 4 types of public speaking?

• Ceremonial Speaking. ...
• Demonstrative Speaking. ...
• Informative Speaking. ...
• Persuasive Speaking.