A focus group discussion involves
gathering people from similar
.
backgrounds or experiences together to discuss a specific topic of
.
interest
. It is a form of qualitative research where questions are. asked about their perceptions attitudes, beliefs, opinion or ideas.
What are the examples of focus group discussion?
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples:
A focus group of parents of preschoolers meets to discuss child care needs
.
What is the focus group discussion?
A focus group discussion (FGD) is
a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest
.
What is the purpose of a focus group?
The main purpose of focus group research is
to draw upon respondents’ attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using
other methods, for example observation, one-to-one interviewing, or questionnaire surveys.
What are the three types of focus groups?
- Single Focus Group. This is what most people think about when asked about focus groups. …
- Mini Focus Group. …
- Two-Way Focus Group. …
- Dual Moderator Focus Group. …
- Dueling Moderator Focus Group. …
- Respondent Moderator Focus Group. …
- Remote Focus Group.
What are the disadvantages of FGD?
- More Expensive to Execute Than Surveys. …
- Participants Can’t Voice Their Opinion Freely. …
- Hard to Get Honest Opinions For Sensitive Topics. …
- Results Are Biased. …
- Might Not Be a True Representation of Your Target Group. …
- Not Ideal For B2B Research.
How do you conduct a good FGD?
- Choose your topic of discussion.
- Choose your questions or discussion prompts.
- Prepare your focus group questionnaire.
- Appoint a notetaker.
- Recruit and schedule participants.
- Get consent and start the discussion.
- Have everyone introduce themselves.
- Ask your questions.
How long should focus groups last?
Focus groups typically last
about 60 to 90 minutes
. A focus group lasting more than 90 minutes probably includes too many questions or topics for discussion. The focus group needs to be appropriate for the type of participants in the group.
What should I ask in a focus group?
- Introductory Questions. …
- Competitor Questions. …
- Improvements & Dissatisfaction Questions. …
- Positive Aspects of the Product Questions. …
- Specific Feature Information Questions. …
- Overall Usage and Opinion Questions. …
- Probing Questions. …
- Closed-ended Questions.
Do you get paid for focus groups?
How Much You Can Expect to Earn With Paid Focus Groups. Each focus group will be different, but you can expect to make from
$30 to $150 per focus group
(although some very specific focus groups can pay up to $450 for an hour of your time!).
Why are focus groups bad?
People interviewed do not always express their true views. … Of course, some people are less happy to express their political views than their opinion on a new product. But even in focus groups, the participants are not one hundred percent honest. There, too, they ensure that
socially desirable decisions are made
.
What are the pros and cons of focus groups?
- Advantage: Easily Measure Customer Reaction. …
- Disadvantage: Not as In-Depth as Other Market Research. …
- Advantage: Time-Saving Opportunity. …
- Disadvantage: Expense. …
- Disadvantage: Moderator Bias.
What are the 2 kinds of focus?
- Top-down (or ‘voluntary focus’) This is the holy grail of focus. …
- Bottom-up (or ‘stimulus-driven focus’)
What are the 3 gathering techniques?
- Questionnaires, surveys and checklists. …
- Personal interviews. …
- Documentation review. …
- Observation. …
- Focus group. …
- Case Studies.
Can a focus group be 2 people?
Since the hallmark of a focus group is the interaction among the participants, it
is not possible to have a one-person focus group
. Instead, that should be treated as an individual interview, which could be considered to be additional data.
What are the advantages of focus groups to collect data?
- Clarify and test pre-conceived notions and findings.
- Understand met and unmet needs.
- Hear customer feedback in their own words and voices.
- Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
- Discover the decision making process.
