What is the public opinion, and what factors shape it? Public opinion is those attitudes held by a significant number of people on matters of the government and politics. The main factors shaping public opinion include family, school/education, mass media, peer groups, opinion leaders, and historic events .
What is public opinion shaped by?
Public opinion can be influenced by public relations and the political media. Additionally, mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people. Since the 1950s, television has been the main medium for molding public opinion.
What is public opinion and what factors help shape quizlet?
What is the public opinion, and what factors shape it? Public opinion is those attitudes held by a significant number of people on matters of the government and politics. The main factors shaping public opinion include family, school/education, mass media, peer groups, opinion leaders, and historic events .
What is public opinion and how is it shaped quizlet?
public opinion. those attitudes held by a significant number of people on matters of government and politics . mass media . those means of communication that reach large, widely dispersed audiences simultaneously. peer group.
What two factors have the biggest impact on public opinion?
Public opinion can be influenced by age, gender, income, hobbies, race, religion, occupation , etc., as well as the economic situation during or concerning a public issue. Public opinion can also be influenced by mass media which includes television, magazines, radio, and newspapers.
What is the best way to measure public opinion quizlet?
Public opinion is best measured by public opinion polls . Opinion polls are taken in order to collect information by asking people questions. There are two major types of opinion polls: straw polls and scientific polls.
What are public opinion polls used for?
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
Can media change public opinion?
The relationship between politics and the mass media is closely related for the reason that media is a source in shaping public opinion and political beliefs. ... As a result, political figures and parties are particularly sensitive towards their media presence and the media coverage of their public appearances.
What is the relationship between public relations and public opinion?
Public relations efforts also target public opinion, but in a way that motivates the public to buy a certain product, hear a message more clearly, or learn about a new business in a creative and unusual way. Public relations, therefore, is typically more commercialized than public affairs .
What is another word for public opinion?
In this page you can discover 22 synonyms, antonyms, idiomatic expressions, and related words for public-opinion, like: climate of opinion , public belief, social pressure, power of the press, influence, common belief, group pressure, conventional-wisdom, general belief, popular belief and prevailing belief.
How do public opinion polls influence politicians quizlet?
It identifies issues for resolution , brings views into political debate, helps choose the political candidates, and gives policymakers some idea of what the voters want.
Why is it difficult to determine what opinions are held by the public quizlet?
Terms in this set (5) Why is it difficult to determine what opinions are held by “the public?” ... The public is unwilling to disclose its opinions on most subjects.
What is public opinion how does that influence politics quizlet?
Public opinion does not make public policy; rather, it restrains government officials from making truly unpopular actions/laws . Representatives on each level of government must use their own ideology and constituents desires to make what they feel is the best choice for their town, county, district, or state.
What is the goal of a push poll?
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to manipulate or alter prospective voters’ views under the guise of conducting an opinion poll.
How do humans form opinions?
Most citizens base their political opinions on their beliefs and their attitudes , both of which begin to form in childhood. Beliefs are closely held ideas that support our values and expectations about life and politics. ... In this way, attitudes and beliefs form the foundation for opinions.
Agents of socialization, sometimes referred to as institutions, work together to influence and shape people’s political and economic norms and values. Such institutions include, but are not limited to: families, media, peers, schools, religions, work and legal systems.
