What Is A Retail Image?

The retail image relates generally to the way a retailer is perceived by its customers .

What are the components of a retail image?

The components of a firm’s image are its target market characteristics, retail positioning and reputation, store location, merchandise assortment, price levels, physical facilities, shopping experiences, community service, advertising and public relations, personal selling , and sales promotion.

What is retail store image?

According to this author, store image is the way in which the store is defined in the shopper’s mind , partly by its functional qualities and partly by an aura of psychological attributes. ... Sheth, Mittal and Newman (2001) also define store image as the total sum of customers’ perceptions about a store.

How important is retail image in business?

Retail store image has been shown to play an important role in store patronage , and it is widely accepted that psychological factors have a significant role in store image formation. Past research has often involved the measurement of tangible attributes, or links between store images and consumers’ self-images.

What is an example of retail?

Examples of Retailers

The most common examples of retailing are traditional brick-and-mortar stores . These include giants such as Best Buy, Walmart, and Target. ... Retailers don’t just sell goods; they also sell services. Restaurants, hotels, and bars are all included in retailing.

How do you make a retail image?

According to Ghosh (1994), store image is composed of eight different elements of the retail marketing mix: location, merchandise, store atmosphere, customer service, price, advertising, personal selling, and sales incentive programs .

What are the types of retailing?

• Department Stores. This type of retail outlet is one of the most complex types of establishments that offer a wide range of products. ...
• Specialty Stores. ...
• Supermarkets. ...
• Convenience Stores. ...
• Discount Stores. ...
• Hypermarkets or Super Stores. ...
• Warehouse Stores. ...
• E-Commerce Stores.

What are the key components of retail atmospherics?

• A layout of the space including the location of clerks and check out counters.
• The overall temperature of the retail space.
• Scents or aromas designed to excite and entice the shopper.
• The location of pricing information or other signage.
• Music to inspire, sooth, or stimulate.

How do you create a retail store?

1. Use the right floor plan. ...
2. Be aware of where you “lead” shoppers. ...
3. Ensure that your product quantities are appropriate. ...
4. Have enough space between products and fixtures. ...
5. Use your layout to drive impulse sales. ...
6. Freshen up your displays regularly.

How can we improve our store image?

1. Institute a New Uniform. ...
2. Showcase Click and Collect. ...
3. Bags and Packing Materials.

What is retail service quality management?

The process of managing the quality of services delivered to a customer according to his expectations is called Service Quality Management. It basically assesses how well a service has been given , so as to improve its quality in the future, identify problems and correct them to increase customer satisfaction.

What is CRM in retail management?

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

Why is it important to store images?

The better quality of product consumer will have better impression to the store . ... Therefore, quality of product influences consumer preference and patronage behavior, and variety is a key factor to store image. In additional, price and perceived value is also one of the important factors to store image.

What is retail in simple words?

Retail, by definition, is the sale of goods or service from a business to a consumer for their own use . A retail transaction handles small quantities of goods whereas wholesale deals with the purchasing of goods on a large scale.

What does retail only mean?

Retail refers to the activity of selling goods or services directly to consumers or end-users . Some retailers may sell to business customers, and such sales are termed non-retail activity.

What are the examples of retail sales?

• Apparel.
• Department stores.
• Food and beverage stores.
• Electronics and appliances.
• Furniture stores.
• Gas stations.
• Car dealers.