Definition: Social sharing describes
when social media users broadcast web content on a social network to their connections, groups, or specific individuals
. One of the primary aims of corporate social media marketing strategies is to generate brand awareness by leveraging their existing audience to share content.
Social share buttons give
customers the ability to display their ecommerce purchases on Facebook, Twitter, Pinterest or other platforms
. … Social share buttons also add convenience for users who want to post a particular product by removing the extra steps of copying, pasting and posting to a separate website.
Common Characteristics of Shareable Social Media Posts
Includes a Link:
Attach a relevant link to your post
. Directing users to more information on a subject or directing or to a useful site, resource, or tool will get more shares. Has Personality: This is social media.
- Ask for it. Yep, it may sound simple enough, but placing a call-to-action at the bottom of your Facebook post can encourage more people to share your stuff. …
- Make them laugh, cry or smile. …
- Go visual. …
- Create a connection. …
- Provide an incentive.
The statistics on the most shared content
Facebook
has 13 billion users worldwide and 1.2 billion of those users are active on a monthly basis. Facebook videos get 135% more organic reach than photos. Facebook posts with photos still get 3x more engagement than those without them.
The easiest way to create content for social media is by
repurposing user-generated content
. User-generated content is great for two reasons – it engages your audience and it creates greater brand awareness. Such content may include guest posts, images, videos, online reviews, or even testimonials.
Social plugins are
software modules that are developed and made available by the social media services
. They can be installed on web pages as is, to enable an automated communication (data exchange) between the web page and the social media services in accordance with their respective policies.
- Copy the URL for your social media profile.
- If your template doesn’t already have a Social block at the bottom, click Build and then click the More button. …
- Drag the Social Block into your template. …
- Click any of the social icons to open the editor and click Edit.
- Get your icon. Head over to Iconfinder and download your image (I’m using Facebook as the example). …
- Create your template. …
- Make your base layer. …
- Design. …
- Color. …
- Add your icon. …
- Add cool effects. …
- Make it transparent.
If it’s a friend, that’s easy—you just
click on the “share” button and tag them in your comment
. It can be as simple as “Great post that @Kristen Daukas shared earlier today.” It’s a nice way to give them some credit as well as a compliment for the awesome content that they shared.
Don’t explicitly ask users to Like
, comment on, or share your posts, either in text or photos. Facebook will detect this and reduce your reach. Don’t share the same content repeatedly. … If you need to share the same link, do it with a different description or photo each time.
People share content because we want to connect with other humans
. Businesses share content because they’re told they have to. Your goal as a business owner is to tap into that sense of connection you have as an individual. Share things because it will help you connect with the people who you want to use it.
As adjectives the difference between sharable and shareable
is that
sharable is while shareable is designed to be shared
.
Best platforms:
Facebook Live
is the most popular livestreaming social media network.
Shareable content can
create a buzz about a product on social media
, bringing greater awareness to the brand. … The post might be some followers’ first introduction to the brand. Effective content that’s relevant to their interests can prompt them to want to know more about it.
- Do your research. If you want your audience to notice and engage with your social posts, you need to make them highly relevant to your target group. …
- Speak their language. …
- Develop your voice. …
- Be positive. …
- Keep it short and simple. …
- Use images and videos. …
- Add a call to action.