As a variant of a branding slogan, taglines can be used in
marketing materials and advertising
. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.
What is an example of a tagline?
From “
America Runs on Dunkin’ Donuts” to “The Happiest Place on Earth
,” the Nike “Just Do It” swoosh, or McDonald’s “Lovin’ It,” the best slogan examples are timeless, catchy words and phrases that live on in our minds, even when the television is off.
What is the purpose of a tagline?
Taglines
take out the guesswork and make a company’s message crystal clear
in explicit terms. A good tagline helps set you apart from other companies that provide similar products.
What is a tagline and when should it be used?
A tagline is, by definition, a pithy
descriptor used in marketing campaigns to communicate the unique value proposition of a brand or its products
. More broadly, the goal of a tagline is to leave consumers with a lasting positive impression of the brand.
Where do you use a tagline?
When you are new to the market or have a name that doesn’t directly reflect what it is your company does, you may opt to use your tagline to express what your company’s product offering really is. In this case, one of the best ways to display this type of tagline is
to attach it to your logo
.
What is a good tagline?
A good tagline is
primarily functional
. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.
What would your tagline be?
In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is all about. Your tagline
should communicate your brand’s identity, purpose, and values in a creative way
that makes it stick with your audience.
What is a catchy tagline?
A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for advertising. It’s
a short and sweet reminder of the value a brand offers their customers
. The most famous slogans stand the test of time and can be used outside of the brand.
How do you write a killer tagline?
- Define Your Brand Identity. If you’re looking for an on-brand tagline that will stick, you should start with your brand identity. …
- State Your What, Who, Why. Jot down what your company offers and how you can provide value. …
- Identify A Differentiator. …
- Summarize. …
- Apply Creativity.
How do you introduce a tagline?
- People who concisely and confidently introduce themselves leave a better first impression. …
- Introduce yourself and briefly describe what you do.
- Example: “Hi, I’m Pete Kistler. …
- Introduce yourself and briefly describe the opportunity you’re seeking.
Can a tagline be a question?
There’s
no right way to develop a tagline
. You need a tagline that represents your business and communicates to potential customers exactly what you offer. Some taglines ask questions. … For example, the tagline, “Got Milk?” makes consumers think about milk.
What is another word for tagline?
- banner,
- catchphrase,
- cry,
- shibboleth,
- slogan,
- watchword.
What is a professional tagline?
A tagline is a
short slogan used to reinforce a key aspect of a product or brand
. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
How do you select a tagline?
- Keep It Simple. We see so many taglines that try to say too much. …
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple.
What is the logo tagline?
A logo slogan—also known as a tagline—is a
catchphrase that communicates a message about your brand
. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
