Affinity:
Reach users based on what they’re passionate about and their habits and interests
. Custom segments: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests. Also reach users based on their recent purchase intent.
What’s the best description of affinity audiences?
The best description of Affinity Audiences on YouTube is:
Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits
. Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
What is a custom affinity audience?
Custom Affinity Audiences
allow you to create your own Affinity Audience
, specifically tailored by interest keywords, URLs, and apps that you input. If you feel limited by the predefined Google Affinity Audiences, Custom Affinity allows you to create a better match.
What are two affinity audiences examples?
Golf enthusiasts and TV comedy fans
are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option. Save Your Time & Efforts – Buy Answersheet!
What are YouTube affinity audiences?
Affinity audiences:
Raise brand awareness and drive consideration with your video ads
by reaching people who already have a strong interest in relevant topics.
How do you get affinity audience?
- Create a new Display Campaign (or edit an existing one)
- Go to Audiences.
- Select Affinity and Custom Affinity.
- At the bottom, select Custom Affinity Audience.
- You are now given the option to name your new audience and input specific interests, URLs, places, and apps.
What does affinity audience mean?
Affinity:
Reach users based on what they’re passionate about and their habits and interests
. Custom segments: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests. Also reach users based on their recent purchase intent.
How can Google’s in market audience signals help an advertiser connect with their target audience?
Google’s In-market audience signals help an advertiser connect with their target audience by
reaching people performing searches with the intent to buy or searching for competitive products
. By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat.
Which elements are used to build a custom affinity audience?
- Keywords, places, website URLs, and app downloads.
- App downloads, tours, website LAN, and app user permissions.
- Calculations, returns, website SSL, and app store visits.
- Preferences, visits, website FTP, and total app updates.
Which type of Google audience signal reaches consumers on YouTube based on their consumption habits?
Consumer Patterns
is a Google Audience Signal that reaches consumers on YouTube based on their consumption habits.
Why would you use affinity audiences for Google display ads?
Affinity audiences are useful to advertisers who are
looking to raise awareness and drive consideration among affinity groups
that have a strong interest in their products. Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.
What are similar audiences?
Similar Audiences
expands your reach to valuable new potential customers
, automatically finding people who have shared interests with people on your existing remarketing lists. Similar Audiences is a powerful—but simple—way to reach a much larger audience and drive clicks and conversions from new prospects.
What are affinity categories?
Affinity Category—Affinity categories are
used to reach potential customers to make them aware of your brand or product
. These are users higher in the purchase funnel, near the beginning of the process.
What is the target audience of Instagram?
As of July 2021, roughly 32 percent of global Instagram audiences were
aged between 25 and 34 years
. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
How do affinity audiences work?
With
affinity audiences
, you
can
reach people based on a holistic picture of their lifestyles, passions and habits. … Select from these
audiences to
find customers who
are
in the market, which means that they’re researching products and
are
actively considering buying a service or product like yours.
Who is YouTube’s audience?
YouTube is most popular with
users 35 and under
, but only slightly. 73% of Americans aged 36 to 45 use YouTube, along with 70% of those aged 46 to 55 and 67% of those 56 and older. This is a very different pattern from other social platforms, where use drops off sharply in the older age groups.
