Affinity: Reach users based on what they’re passionate about and their habits and interests . Custom segments: Depending on your campaign goal, reach users based on what they’re passionate about, their habits and interests. Also reach users based on their recent purchase intent.
How do you get affinity audience?
- Create a new Display Campaign (or edit an existing one)
- Go to Audiences.
- Select Affinity and Custom Affinity.
- At the bottom, select Custom Affinity Audience.
- You are now given the option to name your new audience and input specific interests, URLs, places, and apps.
What is affinity in YouTube?
Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include: ... Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
What is a custom affinity audience?
Custom Affinity Audiences allow you to create your own Affinity Audience , specifically tailored by interest keywords, URLs, and apps that you input. If you feel limited by the predefined Google Affinity Audiences, Custom Affinity allows you to create a better match.
What is affinity in Facebook?
It is a one-to-one connection between a specific person and your business page. Facebook Affinity is about how often that individual interacts with your brand on Facebook and the types of posts they interact with . ... Posts that have a higher Edgerank are more likely to appear in my Facebook feed.
What are Google affinity audiences?
Affinity segments. With affinity segments, you can reach people based on a holistic picture of their lifestyles, passions, and habits . Those in the affinity segment have demonstrated a qualified passion in a given topic, allowing you to reach the people that matter most with their products or offerings.
Why would you use affinity audiences for Google display ads?
Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.
What are affinity categories?
Affinity Category—Affinity categories are used to reach potential customers to make them aware of your brand or product . These are users higher in the purchase funnel, near the beginning of the process.
What’s a compelling reason for Zoe to use affinity audiences?
What’s a compelling reason for Zoe to use Affinity Audiences? Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports . Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
Why do we need audience targeting?
With audience targeting, you’re more likely to reach consumers interested in your products or services with relevant messaging . It also decreases the odds you’ll waste ad spend on uninterested eyeballs and help move potential customers down the proverbial funnel. And it yields results.
What is the difference between custom affinity and custom intent?
Custom Affinity will target a larger and wider audience group where as Custom Intent is much more specific. ... With Custom Intent Audiences you are asking Google to target people who have Specifically searched for these keywords or Specifically visited these URLs.
What are similar audiences?
Similar Audiences expands your reach to valuable new potential customers , automatically finding people who have shared interests with people on your existing remarketing lists. Similar Audiences is a powerful—but simple—way to reach a much larger audience and drive clicks and conversions from new prospects.
What is a good affinity score on Facebook?
As a general rule of thumb, I like pages that have an affinity score of 100x and above . An affinity score of 100x means that your seed audience is 100 times more likely to like this page than everyone else on Facebook.
What is an affinity score?
The affinity score is a percentile measure of how confident we are that a particular product fits the wants and needs of an individual customer . ... But in general, we detect trends in product characteristics and purchasing and use these trends to determine which products to recommend to which customers.
What is the name for Facebook ranking algorithm?
EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed.
