Selective exposure avoids information inconsistent with one’s beliefs and attitudes. For example, former Vice President Dick Cheney would only enter a hotel room after the television was turned on and tuned to a conservative television channel .
What is selective exposure quizlet?
Selective exposure. – The process by which individuals screen out messages that do not conform to their own biases . – result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion.
What do you mean by selective exposure?
A tendency for people both consciously and unconsciously to seek out material that supports their existing attitudes and opinions and to actively avoid material that challenges their views .
What is selective exposure in cognitive dissonance?
Selective exposure is the phenomenon whereby people choose to focus on information in their environment that is congruent with and confirms their current attitudes in order to avoid or reduce cognitive dissonance (Festinger, 1962).
What is selective exposure in consumer behavior?
Selective exposure consumers select which promotional messages they will expose themselves to . Selective attention consumers select which promotional messages they will pay attention to. Selective comprehension consumer interpret messages in line with their beliefs, attitudes, motives and experiences.
What are the three selective processes?
It comprises three sub-processes: (a) selective exposure, through which people avoid communication that is opposite to their existing attitude; (b) selective perception, when people are confronted with unsympathetic material, either they do not perceive it or they make it fit for their existing opinion; and (c) ...
What is the difference between selective exposure and selective attention?
Selective exposure refers to the idea that individuals’ political interests and opinions influence the informa- tion to which they attend . Within political communi- cation the term selective attention is sometimes used synonymously.
What is the basic principle of selective exposure?
The basic assumption in the study of selective exposure is that people expose themselves to external stimuli in a selective way . When referred to the area of mass communication, this means that people choose certain types of media content and avoid other types.
What is selective process?
Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to “see things” based on their particular frame of reference.
Which is true of the law of selective exposure?
Which is TRUE for the law of selective exposure. Listeners actively seek out information that supports their opinions, beliefs, values, decisions , and behavior. Generally people change. gradually. In this persuasive strategy, you make a large request that you know will be refused.
What are the 4 steps of selective process theory?
Selective process theory is comprised of four steps: selective exposure, attention, perception and retention . Through selective processes theory, individuals interpret the media in their own way and tend to avoid messages that do not confirm their beliefs.
What is selective dissonance?
Selective Exposure To Information
Thus, Dissonance Theory predicts that people will try to avoid exposure to information that they suspect may arose dissonance — and they may seek out information that is consonant, or consistent, with their attitudes.
What is the meaning of selective distortion?
the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something .
What is antecedent state?
Antecedent States – moods or momentary conditions . ... Moods may be defined as feeling states that are subjectively perceived by individuals. They are relatively mild affective states that are general and pervasive (rather than directed toward specific objects) (Clark and Isen, 1982).
What is selective attention in psychology?
Selective attention refers to the processes that allow an individual to select and focus on particular input for further processing while simultaneously suppressing irrelevant or distracting information.
What is selective influence theory?
In mass-communication effects research, the theory that rather than the mass media having direct and uniform effects on audiences, audience attention, interpretation, recall, and (cognitive, affective, and behavioural) responses to messages are influenced by the cognitive differences, subcultural identities, and social ...
