Apple Inc.'s success is linked to the ability to use business strengths to overcome weaknesses and threats, and to exploit opportunities in the industry environment. … A SWOT analysis of the technology company
gives strategic insights on maximizing business growth based on its strengths and opportunities
.
What is Apple's IT strategy?
Apple Inc.'s generic strategy is
broad differentiation
. This generic strategy focuses on key features that differentiate the company and its information technology products from competitors. Through the broad differentiation generic strategy, Apple stands out in the market.
What is Apple's SWOT analysis?
A SWOT analysis is an incredibly
easy but effective method used to identify the components that help a business thrive or contribute to its development
. SWOT stands for strengths, weaknesses, opportunities, and threats.
What is Apple's main line of business?
Apple Inc. designs,
manufactures and markets smartphones, personal computers, tablets, wearables and accessories
, and sells a variety of related services. The Company's products include iPhone, Mac, iPad, and Wearables, Home and Accessories. iPhone is the Company's line of smartphones based on its iOS operating system.
What are the major strengths of Apple company?
Innovative products
– One of the key strengths of Apple over the years has been its innovative product line up. Apple has presented hit products after hit products and that's been the major strength of Apple. Initially it came with the MacBook, then the iPod, the Iphone, the Ipad, the Iwatch.
What are Apple's biggest threats?
- Aggressive competition involving large multinationals like Samsung, Amazon, and Microsoft.
- Imitation involving firms that compete based on low prices.
- Rising labor costs in various countries where the company maintains production facilities.
What are the strengths and weaknesses of Apple?
- Very proprietary and controlling. …
- CEO Steve Jobs. …
- Not shareholder-friendly.
What made Apple so successful?
Apple went public in 1980, but Jobs eventually left—only to triumphantly return several years later. Apple's success lies in a strategic vision that transcended simple desktop computing to include
mobile devices and wearables
. Both performance and design are key drivers of the Apple brand and its ongoing success.
What is Apple's functional strategy?
It generally uses
lifestyle segmentation
as Apple is the most premium brand out there. … The segment is usually the urban population with enough buying power for purchasing Apple products.
What makes Apple unique?
It has the quality-based products, including many extra-features and is well-known for its
creativity and smartness
. MacBooks and iPhones are the main products of Apple which are the sign of success and popularity. The brand doesn't only contain iPhone but many more advanced products with an outstanding variety.
What product makes Apple the most money?
iPhone
is Apple's most valuable product and has, since 2008, been its main source of revenue. Even though Apple has diversified its product line with Watch, AirPods and services, iPhone is still responsible for 50 percent of Apple's revenue. In the past two years, Apple has launched four models of iPhone.
What Apple products will be released in 2020?
- March 2020 – iPad Pro.
- March 2020 – Magic Keyboard.
- March 2020 – MacBook Air.
- March 2020 – Mac mini.
- March 2020 – Powerbeats.
- April 2020 – iPhone SE.
- May 2020 – 13-inch MacBook Pro.
What is Apple's most successful product?
iPhone
. Apple's core product, the iPhone, has ranked amongst the top five smartphone vendors in the world since 2009. For the first fiscal quarter of 2020 ending on December 28, 2019, iPhone sales were $55.96 billion.
What is the strength of iPhone?
Amazing software and OS – The IOS which is the operating system of Apple Iphone is a respected mobile platform because of its flexibility and speed. The user interface is fantastic, and one you use an iPhone, you get addicted to its ease of use.
Who are the customers of Apple?
The Company's customers are primarily in
the consumer, SMB, education, enterprise and government markets
. The Company sells its products and resells third-party products in most of its major markets directly to consumers and SMBs through its retail and online stores and its direct sales force.
What is opportunity in SWOT analysis?
Opportunities refer
to favorable external factors that could give an organization a competitive advantage
. For example, if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market share.
