Desk research is information that costs next to nothing. … Desk research is a term that is used loosely and it generally refers to
the collection of secondary data or that which has already been collected
. To most people it suggests published reports and statistics and these are certainly important sources.
What are examples of desk research?
- sales figures.
- newspapers.
- websites.
- government publications e.g. social trends.
- commercial publications e.g. Keynote and Mintel reports.
What is desk based research methodology?
Secondary research or desk research is a
research method that involves using already existing data
. Existing data is summarized and collated to increase the overall effectiveness of research. … These documents can be made available by public libraries, websites, data obtained from already filled in surveys etc.
Is desk based research qualitative?
Another important qualitative research technique is the depth interview. … Desk research is the
collection of secondary data from internal sources
, the internet, libraries, trade associations, government agen- cies, and published reports.
Why is desk based research important?
Desk Research is necessary
to provide baseline information in understanding the overall market structure and landscape
, the industry situation and trends, past consumer trends and behaviors, and identification of sources in support of primary research.
What are the 4 types of research methods?
Data may be grouped into four main types based on methods for collection:
observational, experimental, simulation, and derived
.
How do you conduct a desk review research?
- Step 1: Complete Desk Review. …
- 1.1 Scan the Literature. …
- 1.2 Analyze Secondary Data. …
- 1.3 Create a Reference List. …
- Step 2: Commence/Initiate Preliminary Analysis. …
- 2.1 Preliminary Analysis of Available Information. …
- 2.2 Preparing the Field Guide. …
- Step 3: Conduct Fieldwork.
What are the disadvantages of desk research?
- Unreliability of data. Relying on the data collected through desk research is a little risky. …
- Difficult to find specific data. Another disadvantage of desk research is that you can’t find accurate data for your research topic. …
- No control over the participants and the methods of research.
Which review is called a desk review?
The desk review is an important part of the assessment — by collecting, organizing and synthesizing available information, the team gains an
understanding
of the country context, public health priorities and health care trends, and equally important, identifies gaps to address during the in-country field work.
What is the difference between field and desk research?
Primary research (also known as field research) involves the collection of original data for a specific purpose and is normally collected directly from the source.
Secondary research
(also known as desk research) involves the processing of data that has already been collected by some other person or organisation.
What is the difference between desk research and literature review?
There is an overlap between
doing a literature review and doing original research
. When you use the same methods as a literature review, but are looking at the materials as part of your main research, this is referred to as desk research.
What does desk review mean?
The desk review is an
evaluation of data quality dimensions of completeness, internal consistency, external comparisons and external consistency of population data
.
Is desk research primary research?
Secondary research is also known as desk research because it does not necessarily require the researcher to move from one place to another. Meanwhile, primary research is also referred to as
a field research design
because it requires the researcher to get totally involved with the data collection process.
How do you analyze a desk research?
- Step 1: define the objective of your research. To search well, you have to know what you are looking for. …
- Step 2: Define your research plan. Specifying your objective was a first (big) step towards the success of your desk research. …
- Step 3: Conduct the research. …
- Step 4: Conclude and verify the information.
What are the pros and cons of field research?
| Advantages Disadvantages | Only firm that collects data has access to it Expensive to collect | Collected for a specific purpose Time consuming |
|---|
What is an advantage of field research?
The advantages of field research are:
It is conducted in a real-world and natural environment where there is no tampering of variables and the environment is not doctored
. Due to the study being conducted in a comfortable environment, data can be collected even about ancillary topics.
