An event press release
tells media outlets and current or potential customers about an upcoming event to be hosted by your company
. It reveals important information including the theme of the event, who the key speakers are, and where the event will be taking place, among other details.
When should a press release be released for an event?
What time should you send your press release? The best time to send a press release is
between 10 am and 2 pm
—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.
How do I write a press release for an event?
Title – telling what the news will be about. Lead – a summary of your event press release. Body – elaborating on and specifying the info provided in the lead to explain the background of the story, starting with the most relevant.
Date
of publishing – ensuring the event press release is timely.
Is a press release before or after event?
Timing is key
When you send the press release is actually very important. Sent too early before the event registration launch and your target audience won’t remember it. Sent too late, and you might not get the desired target attendees. In general, send the press release two or three weeks before the event launch.
What qualifies for a press release?
All press releases
must be between 300 and 800 words in length
. The news summary included with the release must also be no longer than two sentences. Double-space all content and cover the five W’s of the newsworthy event in the first paragraph: who, what, why, where, and when.
What is press release example?
A press release is
an official (written or recorded) statement that a company makes to the news media, and beyond
. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”
What are the 7 parts of a press release?
- Headline:
- Dateline:
- Introduction:
- Body:
- Boilerplate:
- Call To Action:
- Media Contact Details:
What are the rules of writing a good press release?
- Develop a strong story. …
- Write a strong first paragraph. …
- Write an attention-grabbing headline & subject-line. …
- Do your research—include facts and figures. …
- Include strong and memorable quotes.
What are the types of press releases?
- General News. This is the most common type of press release. …
- Launch Release. …
- Event Press Release. …
- Product Press Release. …
- Executive, Staff And Employee Press Release. …
- Expert Position Press Release.
Which press release service is best?
| Rank Name Offer | 1. EIN Presswire $49.95 /release. | 2. eReleases $299.00 /release. | 3. 24-7pressrelease.com $19.00 /release. | 4. PR Newswire Quote only. |
|---|
How should a press release look?
- Choose the angle that matters for your target audience.
- Start with a well-thought-out headline.
- Pay attention to a lead paragraph.
- Cover the essentials in a few body paragraphs.
- Consider adding quotes.
- Include contact details.
- End your press release with a boilerplate.
What is the purpose of a press release?
The purpose of a press release is
to get attention, make news and generate publicity
. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.
How do you organize a press release?
- Before the press conference: As we’ve discussed, you may have to schedule a press conference on short notice. …
- Define the message. …
- Schedule the date and time. …
- Pick the site. …
- Select and train your participants. …
- Contact the media. …
- Follow up with the media. …
- Develop a press kit.
How do I get a free press release?
- PRLog.
- Newswire Today.
- PR.com.
- Online PR Media.
- PRFree.
How much does a press release cost?
Distributing your press release locally or to most states will cost
$350
. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.
Why do press releases end with ###?
Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that
there is no further copy to come
. … Whichever symbol you decide to use, don’t forget that it comes out of tradition and respect, and simply means…”The end.”
