Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at , a particular location. It works on the principle that people in that location have similar needs, wants, and cultural considerations.
What is geographic segmentation and why is it important?
Geographic segmentation allows large companies to target the varying wants and needs of customers in different regions . ... Consumers that live in different geographic regions typically display varying needs, wants, and cultural characteristics that can be specifically targeted for more efficient and better marketing.
What are geographical markets?
The relevant geographic market comprises the area in which the undertakings concerned are involved in the supply and Remand of products or services , in which the conditions of competition are sufficiently homogeneous and which can be distinguished from neighbouring areas because the conditions of competition are ...
What are the four types of geographic segmentation?
There are four main customer segmentation models that should form the focus of any marketing plan. For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral .
What is geographic and demographic segmentation?
Demographic segmentation refers to grouping customers together by focusing on certain traits such as gender, age, income, ethnicity, occupation, and family status, while geographic segmentation refers to grouping your customers based on the region on their geographic location.
What is geographic segmentation example?
An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream.
What is an example of geographic?
An example of geography is the study of where the states are located. An example of geography is the climate and natural resources of the land . ... The scientific study of the Earth’s surface and its various climates, countries, peoples, and natural resources.
What are the benefits of geographic segmentation?
- It helps identify people living in a similar region who mostly have similar needs and wants.
- Geographic segmentation means companies can concentrate their spending in a particular region which can enhance brand visibility significantly.
What does the word geographic?
1 : of or relating to geography . 2 : belonging to or characteristic of a particular region the geographic features of Ohio. Other Words from geographic More Example Sentences Learn More About geographic.
How does Starbucks use geographic segmentation?
With regard to geographic segmentation, Starbucks has retail outlets distributed in different locations . Each of these outlets reflects the tastes and preferences of the local consumers. Although the outlets are similar in design, they differ in terms of product category (coffee and baked food) and size.
How does Nike use geographic segmentation?
Nike uses geographic segmentation to market nations, regions, cities, and population density differently . ... Nike’s largest markets are North America followed by Western Europe and China. In these geographies Nike’s marketing efforts are largely focused on urban areas with high market densities.
What is an example of segmentation?
Common examples of market segmentation include geographic, demographic, psychographic, and behavioral . Companies that understand market segments can prove themselves to be effective marketers while earning a greater return on their investments.
What are the 4 market behaviors?
There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations . It’s important to understand what these four segmentations are if you want your company to garner lasting success.
What are 4 examples of demographics?
Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment .
What are the 5 main different segments for demographics?
Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets for a business. What are the 5 main different segments for demographics? The five main demographic segments are age, gender, occupation, cultural background, and family status .
What are the 6 types of demographics?
- Age.
- Gender.
- Occupation.
- Income.
- Family status.
- Education.
