Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as
genericization
, and in some cases, it can result in companies losing their trademark.
What happens when brands become generic?
The result leads to a brand becoming generic. … Genericide is the term
used when a brand legally loses its mark by reaching a point where the product name is no longer differentiated and is therefore synonymous with the generic product
. Aspirin, escalator and flip phone lost their trademarks due to genericization.
What is it called when you call something by its brand name?
A generic trademark, also known as a genericized trademark or proprietary eponym
, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark’s owner.
Can a generic name be trademarked?
Generic terms are not protected by trademark law
, either in India or outside India In fact, one of the most important limitations on the legal protection of a word adopted as a trademark is that it cannot be a term that refers or has come to be primarily understood by the public as referring to a ‘product category’.
Is Kleenex a trademark?
To protect their products’ names, the makers of Botox, Xerox, and Tabasco are advertising directly to the people who write articles about them.
What is an example of an eponym?
Some examples of eponyms are
fallopian tubes (uterine tubes-Gabriello Fallopio)
and eustachian tubes (auditory tubes-Bartolommeo Eustachii). The problem with eponyms is that they give no useful information about what is or where to find the item named.
Is Kleenex an eponym?
Proprietary eponyms
are another matter entirely. These are general words that are, or were at one time, proprietary brand names or service marks. Kleenex, for example, is a brand of facial tissues, yet the word is used today to refer to facial tissues of any brand. … Some proprietary eponyms are given below.
Why is Genericide bad?
Among the intellectual property crowd, the loss of trademark rights when a term enters common usage is called “genericide,” and it can mean
the trademark loses its protected status
—which is bad news for trademark owners who strive to maintain the uniqueness and distinctiveness of their brands.
What happens to a trademark if it becomes too generic?
A brand mark that becomes generic loses
trademark protection
, brand value, and profit.
When a brand name is registered and legalized it becomes?
Explanation:
A trademark
basically provides legal immunity or protection against any illegal duplication or reproduction of any intellectual property.To obtain a trademark for any brand or company name,the company has to file an application to register for the trademark.
Which word Cannot be trademarked?
A brand name
which consists of the word which is commonly used in day to day life to identify the product cannot be trademarked. It may include kind, quality, quantity, values, geographical origin, and its characteristics.
What are the 3 types of trademarks?
There are four categories of trademarks:
(1) fanciful or arbitrary, (2) suggestive, (3) descriptive, and (4) generic
.
What Cannot be registered as trademark?
Section 13 and 14 of the Act provides that
trademarks containing specific names cannot
be registered. Trademarks which have a word that is commonly used of any single chemical element or chemical compound in relation to a chemical substance or preparation cannot be registered.
Why is it called Kleenex?
Kleenex
®
Tissue was originally designed in 1924 as a cold cream remover; hence, the “Kleen” portion of the word
was coined to convey the cleansing purpose
. We then added the “ex” from Kotex
®
in order to convey what was the beginning of a family of products.
What’s the best tissue brand?
- Kleenex Ultra Soft.
- Puffs Plus Lotion.
- Kleenex Soothing Lotion.
- Kleenex Trusted Care.
- Scotties Soothing Lotion.
- Target Up & Up.
- Walmart Great Value Everday.
- Scotties Everday Comfort.
Is Coke trademarked?
Coca-Cola owns the trademark to their name
, as well as the graphic representation, which was constructed by Mr. … Frank Robinson also designed the first scripted logo “Coca-Cola” which became the face of the company and was granted a trademark in January of 1893.
