What Is Mass Communication Explain The Importance Of Radio And Television As An Effective Means Of Communication?

by | Last updated on January 24, 2024

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(i) As an effective means of mass communication, these

media provides news to people throughout the country including rural areas

. (ii) People are also made aware of the programmes and policies of the government. (iii) They. provide educational programmes that can be understood even by the illiterate people.

What is mass communication and its importance?

Mass communication

serves public messages quickly to a large number of people

who are far away from the source of information. … Purpose of using mass communication is that mass communication is very extensive and serves public messages quickly to a large number of people.

Which are the main means of mass communication explain the importance of television and radio as an effective means of mass communication?

Answer : The importance of ‘Radio and Television’ can be understood as follows: (a) As an effective means of mass communication, these

media provide news to people throughout the country including rural areas

. (b) People are also made aware of the programmes and policies of the government.

Which are the main means of mass communication explain the importance of mass communication?

Mass communication: Mass communication

provides entertainment as well as information to a large number of people at the same time

. As they are means of communication with the masses, they are known as mass communication. Means (like electronic media) which covers large number of people at the same time.

What is the role of radio and television in the means of communication?

Radio and television

transmit a variety of communications

, ranging from entertainment programs and news to commercial advertisements. They also transmit weather alerts and other emergency warnings.

Which is the most effective means of mass communication?

From developed to undeveloped and from cities to rural sides, every house has a

television

. People can get information about anything on television quickly. They might not have internet so television is the most effective mean of communication.

What is the importance of radio and TV?

(i) As

an effective means of mass communication

, these media provides news to people throughout the country including rural areas. (ii) People are also made aware of the programmes and policies of the government. (iii) They. provide educational programmes that can be understood even by the illiterate people.

How does mass communication influence our life?

The influence of mass media has an effect on many aspects of human life, which can include voting a certain way,

individual views and beliefs

, or skewing a person’s knowledge of a specific topic due to being provided false information. … Not all effects result in change; some media messages reinforce an existing belief.

What are the main features of mass communication?

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. Mass communication has the following basic functions:

To inform, To educate, To entertain and To persuade.

What is the importance of mass?

Mass is important because of two

major factors affecting how things move in space: inertia and gravity

. The more mass something has, the more of both it experiences. That is why heavy things (things with a lot of mass) are hard to move.

What are the four theories of mass communication?

  • Authoritarian theory.
  • Libertarian theory.
  • Social responsibility theory.
  • Soviet media theory.

Who is the father of mass communication?


Wilbur Schramm
Language English Education B.A., Marietta College M.A., Harvard University Ph.D., University of Iowa Notable works Mass Media and National Development Notable awards O. Henry Prize

What is effective communication?

Effective communication is defined as

communication between two or more persons in which the intended message is

− properly encoded. delivered through appropriate channel. received. properly decoded and understood by the recipient(s)

What is the importance of radio communication?

They

enable constant communication among officers and their troops

; it can be the tipping point between success and failure. Radio can mitigate loss of life, facilitating immediate requests of medical response, alerting soldiers to danger, and implementing rescue operations.

What are the various types of communication?

  • Verbal Communication. Verbal communication occurs when we engage in speaking with others. …
  • Non-Verbal Communication. What we do while we speak often says more than the actual words. …
  • Written Communication. …
  • Listening. …
  • Visual Communication.

How is radio a means of communication?

Radio is

sound communication by radio waves

, usually through the transmission of music, news, and other types of programs from single broadcast stations to multitudes of individual listeners equipped with radio receivers.

Juan Martinez
Author
Juan Martinez
Juan Martinez is a journalism professor and experienced writer. With a passion for communication and education, Juan has taught students from all over the world. He is an expert in language and writing, and has written for various blogs and magazines.