A tendency for people both consciously and unconsciously to seek out material that supports their existing attitudes and opinions
and to actively avoid material that challenges their views.
What is selective exposure in consumer behavior?
Selective exposure consumers
select which promotional messages they will expose themselves to
. Selective attention consumers select which promotional messages they will pay attention to. Selective comprehension consumer interpret messages in line with their beliefs, attitudes, motives and experiences.
What is the meaning of selective exposure?
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to
individuals’ tendency to favor information which reinforces their pre-existing views while avoiding contradictory information
.
What is selective exposure quizlet?
Selective exposure. –
The process by which individuals screen out messages that do not conform to their own biases
. – result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion.
What is selective exposure in business?
Selective exposure:
you select what you want to expose yourself to based on your beliefs, values, and expectations
. For example, you might associate more with people who are also fans of your favorite basketball team, thus limiting your exposure to other stimuli.
What’s an example of selective attention?
Multiple conversations, the clinking of plates and forks, and many other sounds compete for your attention
. … This is an example of selective attention. Because our ability to attend to the things around us is limited in terms of both capacity and duration, we have to be picky about the things we pay attention to.
What are the three selective processes?
It comprises three sub-processes: (a) selective exposure, through which people avoid communication that is opposite to their existing attitude; (b) selective perception, when people are confronted with unsympathetic material, either they do not perceive it or they make it fit for their existing opinion; and (c) …
What is the difference between selective exposure and selective attention?
Selective exposure refers to the idea that individuals’ political interests and
opinions influence the informa- tion to which they attend
. Within political communi- cation the term selective attention is sometimes used synonymously.
What are the 4 steps of selective process theory?
Selective process theory is comprised of four steps:
selective exposure, attention, perception and retention
. Through selective processes theory, individuals interpret the media in their own way and tend to avoid messages that do not confirm their beliefs.
What is the meaning of selective distortion?
the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something
.
What is selective process?
Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to “see things” based on their particular frame of reference.
Which is true of the law of selective exposure?
Which is TRUE for the law of selective exposure. Listeners
actively seek out information that supports their opinions, beliefs, values, decisions
, and behavior. Generally people change. gradually. In this persuasive strategy, you make a large request that you know will be refused.
Why is selective interpretation selective quizlet?
selective interpretation is
when we interpret things to agree with us
, selective retention is when we ony remember things that agree with us. What is the principle of minimal justification? offering the least amount of incentive necessary to obtain compliance.
What is cognitive dissonance?
Cognitive dissonance is a theory in social psychology. It refers to
the mental conflict that occurs when a person’s behaviors and beliefs do not align
. It may also happen when a person holds two beliefs that contradict one another.
What is antecedent state?
Antecedent States –
moods or momentary conditions
. … Moods may be defined as feeling states that are subjectively perceived by individuals. They are relatively mild affective states that are general and pervasive (rather than directed toward specific objects) (Clark and Isen, 1982).
What is voluntary exposure?
Exposure Voluntary Exposure Infomercials are
program-length commercials to which consumers voluntarily expose themselves
. Voluntary exposure also occurs online. Examples: • A consumer who clicks on a banner ad or pop up (clickthrough) is voluntarily being exposed to the target site and its marketing message.
