public opinion. definition: the distribution of individual preferences or evaluations of a given issue, candidate, or institution within a specific population .
Where does public opinion come from?
Public opinion can be influenced by public relations and the political media. Additionally, mass media utilizes a wide variety of advertising techniques to get their message out and change the minds of people. Since the 1950s, television has been the main medium for molding public opinion.
Which of the following is a source of public opinion quizlet?
What are the four sources of public opinion? Personal background, the mass media, public officials, and interest groups .
What two factors have the biggest impact on public opinion?
Public opinion can be influenced by age, gender, income, hobbies, race, religion, occupation , etc., as well as the economic situation during or concerning a public issue. Public opinion can also be influenced by mass media which includes television, magazines, radio, and newspapers.
What do you need to get public opinion quizlet?
To be a public opinion, a view must involve something of general concern and of interest to a significant portion of the people as a whole . In addition, public opinion involves only those views people hold such as things as parties and candidates, taxes, unemployment, foreign policy, etc.
What is the main purpose of public opinion polls quizlet?
Public Opinion is a vital part of the political process. It identifies issues for resolution, brings views into political debate, helps choose the political candidates , and gives policymakers some idea of what the voters want.
What is the main purpose of public opinion polls?
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
How does media influence public opinion?
The influence of mass media has an effect on many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person’s knowledge of a specific topic due to being provided false information. ... Not all effects result in change; some media messages reinforce an existing belief.
What is another word for public opinion?
In this page you can discover 22 synonyms, antonyms, idiomatic expressions, and related words for public-opinion, like: climate of opinion , public belief, social pressure, power of the press, influence, common belief, group pressure, conventional-wisdom, general belief, popular belief and prevailing belief.
What is the relationship between public relations and public opinion?
Public relations efforts also target public opinion, but in a way that motivates the public to buy a certain product, hear a message more clearly, or learn about a new business in a creative and unusual way. Public relations, therefore, is typically more commercialized than public affairs .
What two factors have the biggest impact on public opinion quizlet?
Public opinion is those attitudes held by a significant number of people on matters of the government and politics. The main factors shaping public opinion include family, school/education, mass media, peer groups, opinion leaders, and historic events .
What is the best way to measure public opinion quizlet?
Public opinion is best measured by public opinion polls . Opinion polls are taken in order to collect information by asking people questions. There are two major types of opinion polls: straw polls and scientific polls.
How do politicians use public opinion polls quizlet?
Politicians mostly use public opinion data to tell them how to vote on matters of public policy . ... Politicians mostly ignore the results of public opinion polls, preferring to rely on their own judgment.
How is public opinion measured and used quizlet?
Public opinion is measured by election results, personal contacts, media reporting, and especially by polls . ... People express their opinions by voting, writing letters or emails, making phone calls or holding public meetings. Interest groups also share the views of their members in hopes of influencing public policy.
What is public opinion polls quizlet?
public opinion polls. scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion . sample . the portion of the population that is selected to participate in a poll.
Why are the media not a good way of measuring public opinion quizlet?
Why are the media not a good way of measuring public opinion? The media often reflect only the views of a vocal minority . correctly reflect the universe to be measured. ... Because election results are often seen as indicators of public opinion, a victorious candidate may claim to have a _______ from voters.
