Self Reference Criterion is often defined as
an unconscious reference to one’s own cultural values, experiences and knowledge as a basis for decisions
. That is to say that one’s own culture or company knows the best how to do things (citeman.com).
What is the self-reference criterion?
Self-Reference Criterion (SRC) is defined as
“the unconscious reference to one’s own cultural values”
(Lee 1966: 106). Download conference paper PDF. Cite paper. There are many examples where markers have been able to successfully overcome the challenges encountered when tackling nondomestic markets.
Why is self-reference criterion important?
Self reference criterion
builds up mental constraints and bounds in relation to marketing efforts
that will work in the geography and that will be accepted in the culture. … Thus it is important for marketers to have Self reference criterion but not get swayed away with them.
What is self-reference criterion and ethnocentrism?
SRC (self-reference criterion) is
an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions
. Closely connected is ethnocentrism, that is, the notion that one’s own culture or company knows best how to do things.
What is the self-reference criterion quizlet?
For instance, self-reference criterion (SRC) is
the unconscious reference to one’s own cultural values and knowledge to base decisions on which can impede the ability to make good decisions in a foreign market
.
A self-reference criterion is closely related to
ethnocentrism
.
How self-reference criterion SRC and ethnocentrism create barriers to the success of international marketers?
self reference criterion (SRC) and Ethnocentrism can
make the effort worthless
. … Ethnocentrism is generally a problem when managers from affluent countries work with managers and markets in less wealthy countries. Both the SRC and ethnocentrism impede the ability to assess a foreign market in its true light.
When marketers take the time to look beyond their own self-reference criteria the results are more positive?
When marketers take the time to look beyond their own self reference criteria the results are more positive. A British manufacturer of chocolate biscuits (cookies in American English), ignoring its SRC knows that it must package its biscuits differently to accommodate the Japanese market.
What are examples of ethnocentrism?
- Example: Americans tend to value technological advancement, industrialization, and the accumulation of wealth. …
- Example: In India, the concepts of dating, love, and marriage differ from those in the United States.
What is SRC and ethnocentrism?
SRC is
an unconscious reference to one’s own cultural values, experiences, and knowledge
as a basis for decision making. While ethnocentrism is the notion that one’s own culture or company knows best how to do things.
Is ethnocentrism still happening in the present time?
While many people may recognize ethnocentricity as problematic, they may not realize it occurs everywhere, both at local and political levels. Sure, it’s easy to point the finger at the likes of colonial men and women who oppressed slaves, but
ethnocentrism still exists today.
What is an effective way to reduce the influence of ethnocentrism and the self reference criterion?
The most effective way to control the influence of ethnocentrism and the SRC is
to recognize their effects on our individual or organizational behavior
. Select individual managers specifically for their demonstrated global awareness and cultural adaptibilty.
What are the stages under the Ethnorelative stage?
The ethnocentric stages are Denial, Defense, and Minimization. The ethnorelative stages are
Acceptance, Adaptation, and Integration
.
What is domestic environment uncontrollable?
domestic environment uncontrollables. factors in a company’s home country over which
the company has little or no control or influence
. They include political and legal forces, the economic climate, level of technology, competitive forces, and economic forces.
What is true of global awareness in the context of international marketing?
What is true of global awareness in the context of international marketing? Global awareness
can be generated by selecting individual managers specifically for their demonstrated levels of global awareness
. Explanation: Global awareness can and should be built into organizations using several approaches.
Which of the following is a controllable element that influences a marketer’s decision?
The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. The controllable elements include
product, price, promotion, distribution, and research activities
.
What are the benefits in engaging in international marketing?
- Provides higher standard of living. …
- Ensures rational & optimum utilization of resources. …
- Rapid industrial growth. …
- Benefits of comparative cost. …
- International cooperation and world peace. …
- Facilitates cultural exchange. …
- Better utilization of surplus production.
What is the self reference criterion and how should the international marketer apply it explain?
The self reference criterion is
when decisions are taken on the basis of experiences, values and knowledge of one’s own culture
. Self-reference criterion (SRC) is an unconscious reference to one’s own ability to assess a foreign market in its true light.
Which of the following is a criterion for adaptation when dealing with individuals, firms, or authorities in foreign countries?
Willingness to adapt
is a crucial attitude in international marketing.
What is SRC or self reference criterion give an example?
Self Reference Criterion is often defined as
an unconscious reference to one’s own cultural values
, experiences and knowledge as a basis for decisions. … For example, people may make the wrong business decision in foreign country by thinking how they would handle the same situation if they were in their home country.
Why is self reference criterion necessary for international marketing?
In local markets on the basis of self-reference criterion; the
marketer can predict the future responses of customers to a particular product
but in the markets of some other country or culture the responses of customers will be based on their unique cultural environment.
What is an example of the self-reference effect?
The first experiment revealed a clear self-reference effect on memory for people:
participants could recall more people with the same first name as their own than could paired participants
. For example, Simon retrieved more people called Simon than David did, but David retrieved more people called David than Simon did.
What is self referentially incoherent?
Terms in this set (5) Self referential incoherence.
a claim that, when applied to itself, refutes it self
. Main example: There is no truth.
What is self-referential processing?
Self-referential processing refers to
the processing of information relevant to oneself and plays an important role in cognition
. Behavioral studies have shown that directional cue stimuli have a qualitatively different function during attentional orienting after presentation of the cue associated with the self.
How marketing influences our daily life?
Marketing
affects all aspects of our life
and has a great impact on consumer behavior. Every day we use products from advertising: from toothpaste to clothes. Marketing forms consumers buying decisions. … Also, with marketing people gain the opportunity to choose from a huge variety of products.
Why is marketing important in our society?
Marketing drives
a consumer economy, promoting goods and services and targeting consumers most likely to become buyers
. Higher sales for a business that employs successful marketing strategies translate into expansion, job creation, higher tax revenue for governments and, eventually, overall economic growth.
What is culturally relativistic?
In order to avoid conflict over culture practices and beliefs, we must all try to be more culturally relative. Cultural relativism is
the principle of regarding and valuing the practices of a culture from the point of view of that culture and to avoid making hasty judgments.
What is Xenocentrism and ethnocentrism?
Xenocentrism is
the preference for the cultural practices of other cultures and societies
which can entail how they live, what they eat, rather than of one’s own way of life. … Xenocentrism contrasts with ethnocentrism, the perceived superiority of one’s own society to others.
Which one of the following is true about ethnocentrism?
Which of the following is true about ethnocentrism?
It can lead to prejudice, discrimination, and even racism
. It provides the framework within which to judge other cultures. Its result is seeing your own way of life as the normal way.
What is the role of a customer in a business?
A customer is
an individual or business that purchases another company’s goods or services
. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
What is ethnocentric and Xenocentric behaviors?
Ethnocentrism means
The tendency to look at the world primarily from the perspective of one’s own traditional
, deferred, or adoptive ethnic culture, while Xenocentrism means a preference for the products, styles, or ideas of a different culture.
What is ethnocentric view?
Ethnocentrism is a term applied to
the cultural or ethnic bias—whether conscious or unconscious
—in which an individual views the world from the perspective of his or her own group, establishing the in-group as archetypal and rating all other groups with reference to this ideal.
What is an uncontrollable element for an international marketer?
the structure of distribution
is an uncontrollable element for the international marketer.
What is Ethnorelative?
Ethnorelative stages:
Ethnorelativism supposes that “
cultures can only be understood relative to one another, and that particular behavior can only be understood within a cultural context
” (46).
How do you become Ethnorelative?
The Ethnorelative Stages of Development
By
discriminating differences among cultures
(including one’s own), and by constructing a kind of self-reflexive perspective, people with this worldview are able to experience others as different from themselves, but equally human.
What does Ethnorelativism mean?
Filters
.
An acquired ability to see many values and behaviors as cultural rather than universal
. noun.
What are the two types of ethnocentrism?
Indeed, more recent cross-cultural measurement of ethnocentrism has suggested that there are two kinds of ethnocentrism: (1) intragroup ethnocentrism, which includes a sense of strong group cohesion and devotion to one’s own ethnic group, and
(2) intergroup ethnocentrism, which includes preference for ethnic ingroups
…
What is subculture in sociology?
A subculture is
a group of people within a culture that differentiates itself from the parent culture to which it belongs
, often maintaining some of its founding principles. … The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures.
How is Pakistan ethnocentric?
Another example of ethnocentrism, in Pakistan
women mostly observe “pardah”
, thus we have been conditioned with this pattern of culture and surely a free woman of Western society would not be regarded as good and modest woman according to our measuring rod. … This type of attitude is called ethnocentrism.
Why is self-reference criterion necessary?
Self reference criterion
builds up mental constraints and bounds in relation to marketing efforts
that will work in the geography and that will be accepted in the culture. … Thus it is important for marketers to have Self reference criterion but not get swayed away with them.
What is the difference between self-reference criterion and ethnocentrism?
SRC (self-reference criterion) is an
unconscious reference to one’s own cultural values
, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that one’s own culture or company knows best how to do things.
Which of the following best describes a self-reference criterion?
Which of the following BEST defines the self-reference criterion? …
The unconscious reference to one’s own cultural values
.
