Social media research is
the process of analyzing social media data to conduct quantitative
(and at times qualitative) research in order to understand how audiences relate to topics, by using tools and data extraction techniques.
As a result,
researchers play a vital role in promoting their organization’s knowledge as well as their own
. Likewise, social media sites allow researchers the capabilities of personal branding. Since social media pages speak from first-person point of view, it can be fairly easy to build your own persona online.
Social media is
a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities
. By design, social media is Internet-based and gives users quick electronic communication of content.
If a community is established for research purposes, this should be considered primary data, but using social media to research existing sentiments is
considered secondary research
. The Internet is an ideal starting point for conducting secondary research based on published data and findings.
- Social Networks. When most people think of social media, they tend to imagine social networking sites. …
- Social News. …
- Microblogging. …
- Bookmarking Sites. …
- Media Sharing. …
- Community Blogs.
Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks:
identity, conversations, sharing, presence, relationships, reputation, and groups
.
Risks include
exposure to inappropriate content, cyberbullying and data breaches
. Written guidelines can help your child get benefits while using social media responsibly, respectfully and safely.
Since it’s a relatively new technology, there’s little research to establish the long-term consequences,
good or bad
, of social media use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.
- Build relationships. Social media is not just about brands connecting with their customers. …
- Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for. …
- Increase your visibility. …
- Educate yourself. …
- Connect anytime.
What type of source is Social Media?
Primary Sources
: Social Media.
Is Internet a secondary sources?
The Internet is currently a
component of the secondary data sources
, one of the possible secondary data sources. … The use of the Internet as a secondary source of data means both advantages and disadvantages; the qualities of the Internet should not be overvalued, although they exist.
What are examples of primary and secondary sources?
| Primary source Secondary source | Letters and diaries written by a historical figure Biography of the historical figure | Essay by a philosopher Textbook summarizing the philosopher’s ideas | Photographs of a historical event Documentary about the historical event |
|---|
Assessments of Google+ growth varied widely, because
Google first defined the service as a social network
, then later as “a social layer across all of Google’s services”, allowing them to share a user’s identity and interests. … At the end of 2011, Google+ had 90 million users.
- Social Networking.
- Photo Sharing.
- Video Sharing.
- Interactive Media.
- Blogging/Community Building.
Have you heard of TikTok? On the of chance you haven’t heard of it, it is
a social media platform
that is especially useful for brands that want to stay relevant with their social media strategy.
- Social Networks: Facebook, Twitter, LinkedIn.
- Media Sharing Networks: Instagram, Snapchat, YouTube.
- Discussion Forums: Reddit, Quora, Digg.
- Bookmarking & Content Curation Networks: Pinterest, Flipboard.
- Consumer Review Networks: Yelp, Zomato, TripAdvisor.
