What Is Sync In Music Publishing?

by | Last updated on January 24, 2024

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A music synchronization license, or “sync” for short, is

a music license granted by the holder of the copyright of a particular composition

, allowing the licensee to synchronize (“sync”) music with some kind of visual media output (film, television shows, advertisements, video games, accompanying website music, movie …

What is sync in music production?

Sync (or synchronisation) is

a process where songs are combined with moving images – film

, TV series, adverts, video games, trailers etc. Sync deals are usually arranged between a music publisher and a prospective client, which is normally a music supervisor or a film producer.

What is a sync artist?

For those of you new to the world of licensing, music synchronization license, or “sync” for short, is

a music license granted by a band or musician

, allowing a third party to synchronize (“sync”) the music with film, TV, ads, video games, movie trailers, etc.

What is sync and why is it important?

Data synchronization

ensures accurate, secure, compliant data and successful team and customer experiences

. It assures congruence between each source of data and its different endpoints. As data comes in, it is cleaned, checked for errors, duplication, and consistency before being put to use.

What is a sync placement?

They’re all hoping for something called “sync placement,” the

industry term for matching a song to what’s happening on screen

. … “Sometimes that involves pitching song ideas, sometimes it involves clearing songs they want. Sometimes it involves coming up with the tapestry, if you will, of the sound of the show.”

Is syncing necessary?

Google provides great services for android, that too for free. Among them, sync is one of the services. Synchronising your account with google helps you to save your data like contacts, app data, messages, etc on your google account. Your app data

will not be

synchronised.

Should you send your music as an attachment to a music supervisor?

It’s important

to send downloadable files

so the music supervisor can share it with editors who will ultimately test it up to picture, but don’t attach mp3s to emails. Just don’t.

Who needs a sync license?


Whenever you release a recording of a song that someone else wrote in a video format

, even if it’s just a small portion of the song, you need a synchronization license. Synchronization licenses are most commonly used for YouTube videos, cover song videos, wedding videos, and commercial and corporate videos.

How do I get into sync?

  1. 1) Get your product up to scratch & apply self-censorship. …
  2. 2) Have instrumentals at your disposal. …
  3. 3) Get your metadata right. …
  4. 4) Know your rights… Or at least who has them. …
  5. 5) Research the right people to approach. …
  6. 6) Get your first impression perfect, it’s the biggest hurdle of them all.

How much do sync licenses cost?

Having said that the average sync fees for one-stop tracks range

between $2000 and $5000 USD

(master and publishing) for TV shows. License fees vary so much these days especially for commercials and it all comes down to where the campaign will be aired, for how long and the amount of edits the commercial will have.

Should Auto Sync be on or off?

Turning off auto syncing for Google’s services will save some battery life. In the background, Google’s services talk and sync up to the cloud. … This will also save some battery life.

What is the use of sync?

The sync function on your Android device simply syncs things such as your contacts, documents, and contacts to certain services such as Google, Facebook, and the likes. The moment the device syncs, it simply means that it is

connecting data from your Android device to the server

.

Why is synchronization needed?

The need for synchronization originates

when processes need to execute concurrently

. The main purpose of synchronization is the sharing of resources without interference using mutual exclusion. The other purpose is the coordination of the process interactions in an operating system.

How are people paid when a master recording has a sync placement?

The related fee is often

paid upfront to the artist or label who owns that studio track or live recording

. A Sync License for the Composition is negotiated for the usage of the underlying song (melody and lyrics). The related fee is often paid upfront to the music publisher, publishing administrator, or songwriter.

What degree do you need to be a music supervisor?

Aspiring music supervisors need to receive a

bachelor’s degree

in order to be technically competent in both the musical and business aspects of this profession. Some relevant bachelor’s degree programs focus on music business and management.

What is a sync fee?


Payments made to a songwriter or music publisher for permission to use a song in “sync” with visual images on a screen

. More specifically, sync refers to the use of a song in television, movies, and commercials. Sync royalties are generally a one-time sum paid directly to the publisher.

Charlene Dyck
Author
Charlene Dyck
Charlene is a software developer and technology expert with a degree in computer science. She has worked for major tech companies and has a keen understanding of how computers and electronics work. Sarah is also an advocate for digital privacy and security.