There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers . The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is peripheral route persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is the difference between the central route and the peripheral route to persuasion quizlet?
The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. ... The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.
What is an example of central route persuasion?
Examples of Central Route Persuasion
While watching television, a person who is interested in cars sees a car advertisement . Though the person has a car, the person gets influenced by the features shown of a new model of car.
What is a central route persuasion?
the process by which attitudes are formed or changed as a result of carefully scrutinizing and thinking about the central merits of attitude -relevant information.
Who is most likely to use the central route to persuasion?
The central route to persuasion works best when the target of persuasion, or the audience , is analytical and willing to engage in processing of the information.
What is the central route to persuasion quizlet?
Central route persuasion people are taking there time out in thinking about it before answer or buying something . Central route -high involvement, cognitive response- belief attitude change -behavior change, communication( source, message, channel) attention and comprehension.
What is a good example of peripheral route persuasion?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
What is an example of peripheral route?
For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded .
Which route central or peripheral of persuasion is more effective?
The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information.
How do you use central route to persuasion?
One method is through a central route to persuasion. In order for this form of persuasion to work, the person receiving the message must be motivated to listen to the message and be able to think about and comprehend the message .
Which method of persuasion is the most effective?
One-sided is more effective if the listener already agrees with the speaker’s argument. Two-sided works best if the listener initially disagreed. If the audience is exposed to opposing views, best to use two-sided. Other things being equal, information presented first usually has the most influence.
What is a processing route?
Definition. A process route provides the user with the possibility to define and execute a business workflow . Note. You can create your own workflow. You can use a process route to model a process, simply and easily, and assign each step in the process to a user, a position or an organizational unit.
What are the four elements of persuasion?
- The source is the place of origin of a message i.e., a person who sends a communication,
- the receiveris the person at whom the message is aimed at or sent,
- the message is the information that is being transmitted by the source,
What is persuasion with example?
Persuasion is something meant to get you to do or believe something. ... Another meaning for persuasion is the act of influencing someone to do something or to change their mind. For example, good salespeople use persuasion to get people to buy things , just as children use persuasion to get permission to do certain things.
What is the central route processing?
The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others) . ... Successful use of the Central Route to Persuasion results in long-lasting and enduring attitude change in the listener.
