Typically, the purpose of a white paper is
to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem
. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
Is white paper necessary?
Whether the company sells a product, a service, a technology, or
a methodology, it still needs one
. Whether the company uses that white paper to gather leads, nurture prospects, undercut competitors, or cement sales, it still needs one.
What does a whitepaper include?
A white paper is
an in-depth report or guide about a specific topic and the problems that surround it
. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.
What makes a good whitepaper?
A good white paper is
more about using a collection of facts to provide solutions to audiences' problems than an advertising platform
. You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.
How long is a whitepaper?
Today's typical white paper is
six to eight pages long
, a little shorter than in past years. Consider the format. The typical white paper looks more appealing than a technical manual yet not as slick as a brochure. White papers are typically distributed as a PDF on the web.
Who needs a white paper?
Any B2B vendor selling anything relatively new, complex or expensive
could benefit from a white paper. Whether you're selling a product, a service, a technology, or a methodology, you still need one.
How is a white paper different from a research paper?
A white paper may not contain a sales pitch, but its carefully crafted message is intended to guide the reader to a specific decision:
Investment in the product being described
. For a scientific journal article, the goal is to add to the body of knowledge in a meaningful way.
What is a white paper law?
White papers are
policy documents produced by the Government that set out their proposals for future legislation
. White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned.
How do you conclude a white paper?
- Summarize the white paper objectives.
- Review the problem statement(s).
- Highlight the solutions and their value for your audience. Be clear regarding how these solutions address the problem statement(s).
- Finish with a strong statement.
Is white paper one or two words?
White paper is more widely used
and it has strong documentation to back it up. At the end of the day, white paper is the safer choice. You won't be wrong for choosing to use the space-separated version. When it comes down to it, whitepaper is an acceptable preference at best, while white paper is the standard.
How many pages should a whitepaper be?
We recommend about
8-10 pages
, including summary, illustrations, and contact information. There are reasons to deviate from this guideline (such as a highly technical audience that demands even more information), but for most purposes, this is a reasonable white paper length.
Why is a white paper called a white paper?
A white paper is
an authoritative report or guide that often addresses issues and how to solve them
. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.
Why are interviews important in a white paper quizlet?
Why are interviews important when writing a white paper?
They may provide new information that is not widely known
. To ensure it is easy for readers to scan.
What is a yellow paper?
A yellow paper is
a document containing research that has not yet been formally accepted or published in an academic journal
.
Is the white paper dead?
While some experts have said that
the white paper is dying or declining
, the Content Marketing Institute's founder, Joe Pulizzi, put it best in a 2016 interview: “In manufacturing and technology specifically, white papers are still a staple on the business side.
Why do companies publish white papers?
Why do companies publish white papers? In general, vendors publish white papers for three key reasons:
to generate leads, to nurture prospects
, or to help close sales. Some publish white papers to attract attention, to redefine a market space, or to stake out a position as a leader in their industry.
