The analytics. js library (also known as “the Google Analytics tag”) is a JavaScript library for measuring how users interact with your website. This document explains how to add the Google Analytics tag to your site.
Where do I put the Google Analytics script?
According to Google: “The code should be added near the top of the <head> tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.”
How do I add a script to Google Analytics?
Click the Settings option in the Navigation bar to access the General Settings screen. (Web Portal) button to access the Web Portal Settings screen. Click the Advanced tab. In the Head Tag CSS/JS field , enter the script for Google Analytics tracking.
How do I add custom data to Google Analytics?
Sign in to Google Analytics. Click Admin, and navigate to the property to which you want to add custom dimensions. In the PROPERTY column, click Custom Definitions > Custom Dimensions . Click New Custom Dimension.
How do I add HTML code to Google Analytics?
- Sign in or create a Google Analytics account.
- In the left bottom of the sidebar, click Admin.
- On the right side of the screen, select the account you would like to use or create a new account by clicking the + Create Account button.
- Click the + Create Property button.
- Select Website.
What does Google Analytics tracking code look like?
The tracking ID is a string like UA-000000-2 . It must be included in your tracking code to tell Analytics which account and property to send data to.
Do I need to put Google Analytics code on every page?
You do need to put Google Analytics on every page that you are interested in tracking . Depending on what website builder you are using, it is done automatically for you.
How do Google Analytics work?
Google Analytics works by the inclusion of a block of JavaScript code on pages in your website . ... The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.
What is Google Universal Analytics?
Universal Analytics is the most current data collection technology for web-based Analytics . It uses the analytics. js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.
What is a Google Analytics tracking ID?
Google Analytics Tracking ID (aka Property ID) is the unique identifier of a GA property . It allows Analytics and other apps to distinguish your property from other properties. This allows data to be sent specifically to your property, which can be later viewed in your Analytics account.
Can Google Analytics be customized?
Overview. Custom dimensions and metrics are a powerful way to send custom data to Google Analytics. Web developers can use custom dimensions and metrics to segment and measure differences between logged in and logged out users, authors of pages, levels in games, or any other business data you have on a page.
What is not a benefit of Google Analytics remarketing?
Allow customers to quickly reorder an item they have previously purchased is not a benefit of Google Analytics Remarketing.
Can anyone create a calculated metric?
To create a Calculated Metric you’ll need to have edit-level permission inside Google Analytics . If you do, then head to the Admin section and select ‘Calculated Metrics’ under your reporting view.
How do I activate Google Analytics for my website?
- On a computer, open a classic Google Sites.
- Click Settings. Manage site.
- Under “Statistics,” click the Down arrow. Use Universal Analytics.
- In the text box, under “Analytics Web Property ID,” enter a valid Analytics Property ID. ...
- At the top, click Save.
How do I access Google Analytics for my website?
There are two ways to access Analytics: through a standalone account at http://www.google.com/analytics , or through your linked Google Ads account. You can sign in to your Analytics account from http://www.google.com/analytics. Click Sign in (at top right), and select Analytics.
What can be tracked with Google Analytics?
- See how many users are on your site right now. ...
- What cities and countries your users are visiting from. ...
- Finding out what devices your audience uses. ...
- Find your audience interests. ...
- The channels that drive the most traffic. ...
- Keep track of your marketing campaigns. ...
- Track how users navigate your site.
