The key word when it comes to quotes is ‘ Insightful' . It should always provide some sort of insight. Don't use your quote to say something that you could simply say in your content (what, who, where, and when). Use it to bring a personal or emotional angle to your story.
Does a press release Need a quote?
Journalists generally require some degree of attribution in articles. A quote is a good starting point because it offers a different point of view, tone, and language from that of the person who wrote the release. Weak quotes, like weak writing, should not be included in a press release .
Who should be quoted in a press release?
Four: Add some quotes. Get quotes from a senior executive at every company involved in the announcement. If it's just your company involved, and you're the CEO, then you should be the one providing the quotes.
How many people should be quoted in a press release?
As a general rule of thumb, one or two quotes should be the limit . The key function of quotes in a press release is simple: to explain your news hook; to raise your company's profile.
What person should press releases be written in?
Just like a news story, a press release should be written in the third person . Use words like “customers,” “consumers,” “users” and/or plain old “people.” The only place where a first, or second person narrative is OK is in a quote from a company representative.
Can you end a press release with a quote?
Don't leave quotes to the end of the release. This might be where you were told to put them but if something is important in a press release, it should come near the beginning. Leave them until the penultimate paragraph and you give the impression that they can't be terribly important.
What is a quote for a press release?
Of all the written components of a press release, the quote is second to only the headline in terms of engaging people's attention. The quote is what humanizes the news , and provides a slice of story for the reader.
How do you end a press release?
How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.
How do I write a new press release?
- Download the Free New Hire Press Release Template (Optional) ...
- Follow the Standard Press Release Format. ...
- Craft Your New Hire Headline. ...
- Develop Your Lead Paragraph. ...
- Discuss the New Hire's Background & Qualifications. ...
- Add a Quote. ...
- Describe the Impact of the New Hire's Role. ...
- Add a Headshot.
How do you quote a press release?
- The Rules. ...
- Put the comma inside the quotation marks. ...
- Capitalize the first word of your quote. ...
- If the tagline comes first, the comma comes before the quotation marks.
How many words are press releases?
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story.
How much should you pay for a press release?
For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80 . Per project: high $1,500, low $125, average $700 . Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.
Can press releases be short?
Press releases, as documents, are relatively short . They should be no longer than a page. With formatting and spacing, that means about 300 to 400 words. ... Generally speaking, a press release will have a title and possibly a subtitle.
What is press release example?
A press release is an official (written or recorded) statement that a company makes to the news media, and beyond . We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”
Can you use first person in press release?
It's written in the first person
If you read any news story online or in your local newspaper, you'll notice everything is written in the third person – unless we're talking about quotes from actual people, of course.
Can I use bullet points in press release?
Use bullet points
In most press releases, bullet points serve as easy reference points for media . Readers' eyes are drawn to bullet points, and they should highlight the most important elements of the information you're presenting.
