What Should A White Paper Include?

by | Last updated on January 24, 2024

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A white paper is an

in-depth report or guide about a specific topic and the problems that surround it

. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.

What are the parts of a white paper?

  • Clear Goals. …
  • A Concise Summary. …
  • Data Transparency. …
  • Qualitative Data. …
  • Logical Flow. …
  • Data Visualization. …
  • The “Why” Element. …
  • A Launch Plan.

What makes a good white paper?

A good white paper is

more about using a collection of facts to provide solutions to audiences' problems than an advertising platform

. You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.

What is the purpose of a white paper?

Typically, the purpose of a white paper is

to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem

. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.

What content is important to include in a white paper?

What content is important to include in a white paper?

Industry specific acronyms and marketing phrases

.

What is a white paper example?

A white paper is

an in-depth report or guide about a specific topic and the problems that surround it

. … The term “” originated in England as government-issued documents. One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.

Is white paper one or two words?

AP Style tip: It's white paper,

two words

, lowercase, when used to refer to a special report.

How many pages should a white paper be?

To elaborate, the main body of a “typical” white paper is

6 to 8 pages long

, shorter than in past years. With front matter and back matter, the total length is usually 10 to 12 pages.

How is a white paper different from a research paper?

Difference #1: The Author

The author may have a background in the topic or product, but this is not required. … Ultimately,

the white paper reflects directly on the company that sponsors it, not directly to the author

. This anonymity could not be further from the authorship of scientific journal articles.

What is another name for a white paper?


command paper


position paper

state paper


white book

Are white papers still relevant?

How Can We Use Today? Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. … So, yes,

whitepapers are still useful

and will absolutely be so in the future.

What is a white paper law?

White papers are

policy documents produced by the Government that set out their proposals for future legislation

. White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned.

How long does it take to write a white paper?

Writing a white paper is a long process. It can take

20-40 hours

for a professional writer to create a single medium length paper—and that's working on it full time.

Why is a white paper called a white paper?

A white paper is

an authoritative report or guide that often addresses issues and how to solve them

. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.

How does an e book differ from a white paper group of answer choices?

How does an e-book differ from a white paper?

An e-book is written in a lighter tone

. Newspapers and magazines provide editorial oversight. An overt goal is one that is not directly mentioned in a white paper or e-book.

How do you publish a white paper?

  1. Have a distribution plan at the ready. Before you launch a white paper, you need to have a plan. …
  2. Create a landing page. …
  3. Write a series of relevant posts to support and promote the paper. …
  4. Write guest posts. …
  5. Get reviews. …
  6. Invite experts to guest post. …
  7. Email it to your subscribers.
Juan Martinez
Author
Juan Martinez
Juan Martinez is a journalism professor and experienced writer. With a passion for communication and education, Juan has taught students from all over the world. He is an expert in language and writing, and has written for various blogs and magazines.