Audience analysis is categorized into three types: demographic, psychographic and situational analysis . Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
What is statistical audience analysis?
Unlike audience analysis by direct observation and analysis by inference, audience analysis by data sampling uses statistical evidence to quantify and clarify the characteristics of your audience . ... They are reported as statistics, also known as quantitative analysis or quantitative data collection.
What are the 5 categories of audience analysis?
In addition, this chapter explores the five categories of audience analysis: (1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis , and (5) the topic interest and prior knowledge analysis.
What are the 6 types of demographic audience analysis?
Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level . Aristotle noted more than 2,000 years ago that few things affect a person’s outlook more than his or her age.
What are the 4 audience types?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What are 3 types of audiences?
Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts .”
What are the three types of audience analysis?
Audience analysis is categorized into three types: demographic, psychographic and situational analysis . Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
What is an audience analysis example?
For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
Which of the five categories of audience analysis is the most effective?
I believe that psychological analysis is the most important out of the Five Categories of Audience Analysis. I think that psychological analysis is the most important because it helps you know where your audience stands on issues that you plan to talk about in your speech.
What are the factors of audience analysis?
- Audience expectations. When people become audience members in a speech situation, they bring with them expectations about the occasion, topic, and speaker. ...
- Knowledge of topic. ...
- Attitude toward topic. ...
- Audience size. ...
- Demographics. ...
- Setting. ...
- Voluntariness. ...
- Egocentrism.
What audience values should you consider?
Audience analysis includes consideration of demographic informationInformation about the audience’s gender, age range, marital status, ethnicity , socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in ...
How is audience analysis done?
An audience analysis informs the design of materials, messages, media selection and activities of a SBCC strategy . It establishes a clear, detailed and realistic picture of the audience. As a result, messages and activities are more likely to resonate with the audience and lead to the desired change in behaviors.
Which are the major factor for the demographic audience analysis?
Demographic audience analysis includes taking in factors such as age, gender, race, culture, ethnicity, marital status , socio-economic conditions, education, occupation, etc.
What are the 2 types of audiences?
Primary audiences are those who receive the communication directly and are also known as the target audience. The person is also usually the decision maker. Secondary audiences are those readers who are not the primary addressee, but are still included as viewer.
What is an example of audience?
An example of an audience is the crowd in the seats at a sporting event . An example of an audience are people who tune in to a specific morning radio show. An example of an audience are people who enjoy watching a specific genre of movies. ... All those persons who read what one writes or hear what one says; one’s public.
What are the types of target audience?
- Demographic segmentation: age, gender, education, marital status, race, religion, etc.
- Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.
- Behavioral segmentation: purchasing or spending habits, user status, brand interactions, etc.
