When a consumer faces a situation involving conflicting expectations based on cultural expectations, he or she is experiencing
role conflict
. 8. Divergence refers to the phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.
What term means that the consumer is marked in some way that indicates their place in society?
a group of people who have lived the same major experiences in their lives.
stigmatization
. a situation in which consumers are marked in some way that indicates their place in society. bicultural.
What is the term that describes a situation involving conflicting expectations based on cultural role expectations?
role conflict
. a situation involving conflicting expectations based on cultural role expectations. divergence. situation which consumers choose membership in micro-cultures in an effort to stand our or define themselves from the crowd.
Which term refers to a culturally defined group to which a consumer belongs based on resources like Prestige income occupation and education?
Social Class
. A culturally defined group to which a consumer belongs based on resources like prestige, income, occupation and education.
What is the significance of role expectations in Microcultures?
All
microcultures have identical and consistent role expectations for its members
. Generations provide a good basis for marketing segments because a consumer’s age identifies his or her generation. Immigration plays a key role in adding to the cultural diversity of nations around the world.
What is one of the most basic influences on an individual’s needs/wants and behavior?
| Q. ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour. | B. culture | C. product | D. price | Answer» b. culture |
|---|
Which statement is true of consumer behavior?
Which statement is true of consumer behavior?
People’s value systems do not affect their consumer behavior.
Consumer behavior cannot be learned. The study of consumer behavior includes factors that influence purchase decisions and product use.
Can culture exist without society?
Different societies have different cultures; however it is important not to confuse the idea of culture with society. A culture represents the beliefs and practices of a group, while society represents the people who share those beliefs and practices.
Neither society nor culture could exist without the other
.
How does enculturation invoke change in society and culture?
Through enculturation, we
learn what behaviors, values, language, and morals are acceptable in our society
. We learn by observing other members of our society, including our parents, friends, teachers, and mentors. Enculturation provides a means for us to become functional members of our society.
Why is consumer culture bad?
The negative effects of consumerism include
the depletion of natural resources and pollution of the Earth
. The way the consumer society is working is not sustainable. We are currently overusing Earth’s natural resources with more than 70 percent.
What is street Microculture?
Street Microcultures.
Subcultures that arise from pop culture
. Sports, music, fashion, gaming, virtual, Global Microcultures. Fans form a subculture focused on consumption (K-pop)
Which of the following motivates a person to focus on maximizing pleasure and minimizing pain?
The _____ principle motivates a person to focus on maximizing pleasure and minimizing pain. According to the psychoanalytic approach to personality,
the superego
: … focuses on pleasure-seeking and immediate gratification.
What are the four general systems of stratification quizlet?
- Slavery.
- Estates.
- Social Classes.
- castes.
Why does verbal communication prove to be difficult even within a single language?
Verbal communication proves to be difficult even within a single language because: …
every language has translational equivalences
.
Which type of analysis develops a profile of a consumer group based on their demographics?
Which type of analysis develops a profile of a consumer group based on their demographics?
Cluster analysis
is the core statistical technique used to identify these segments (clusters) of respondents. The segments are generally defined and profiled by consumer attitudes, consumption behavior and demographics.
Were born between 1981 and 1995 and were originally referred to as Generation Y These consumers tend to wholeheartedly embrace technology?
Millennials
. _____ were born between 1981 and 1995 and were originally referred to as Generation Y. These consumers tend to wholeheartedly embrace technology. millennials.
