Source attractiveness leads to persuasion through a process of identification, whereby the receiver is motivated to seek some type of relationship with the source and thus adopts similar beliefs, attitudes, preferences, or behavior.
Is the extent to which a recipient sees a source as having relevant knowledge skill or experience and trusts the source to give unbiased objective information?
Credibility is the extent to which the recipient sees the source as having relevant knowledge, skill, or experience and trusts the source to give unbiased, objective information.
Is the process where a receiver adopts the opinion of a credible communicator?
Information from a credible source influences beliefs, opinions, attitudes, and/or behavior through a process known as internalization , which occurs when the receiver adopts the opinion of the credible communicator since he or she believes information from this source is accurate.
Which of the following is a difference between identification and internalization quizlet?
Unlike internalization, identification does not usually integrate information from an attractive source into the receiver’s belief system . ... Unlike identification, internalization does not lead to counterarguments and source derogations by the receiver.
Which medium is favored for its ability to deliver the most emotional impact for advertisers?
Television advertising is the most impactful medium because of its ability to deliver a message visually and audibly while making an emotional impact.
Is the extent to which a recipient sees a source?
Credibility, Attractiveness, and Power . Is the extent to which the recipient sees the source as having relevant knowledge, skill, or experience and trusts the source to give unbiased, objective information. There are two important dimensions to credibility, expertise and trustworthiness.
What is source attractiveness?
among source factors, a characteristic denoting the extent to which the source of a persuasive message is seen as physically attractive .
How do I make my ad credible?
- Never try to pull a fast one. ...
- Strongly guarantee satisfaction. ...
- Name customers who are happy to do business with you. ...
- Use detailed case histories. ...
- List your awards and recognitions. ...
- Offer a free white paper on your product. ...
- Provide key statistics about your customers.
When a target audience already holds a favorable opinion of a topic A N __ is most effective?
One-sided messages are most effective when the target audience already holds a favorable opinion about a topic.
What is source credibility advertising?
Source credibility is typically defined as a message source’s ability or motivation to provide accurate and truthful information (Kelman and Hovland 1953). ... Source trustworthiness is the extent to which a source is biased toward making a certain conclusion about the message topic (typically a positive conclusion).
What is the difference between identification and internalization?
Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. Internalization is when people accept a belief or behavior and agree both publicly and privately .
Which of the following is an example of a media vehicle?
A media vehicle is a specific television program, digital media, newspaper, magazine, radio station , outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).
Which effectiveness measure is most commonly employed in direct marketing?
Terms in this set (13)
Which effectiveness measure is most commonly employed in direct marketing? parties and demonstrations .
What are the 4 types of advertising?
- Display Advertising.
- Video Advertising.
- Mobile Advertising.
- Native Advertising.
What are the characteristics of a good advertisement?
- It’s promotional.
- It’s persuasive.
- It’s part of an overall marketing strategy.
- It’s targeted.
- It’s an investment.
- It’s original.
- It’s creative.
- It’s consistent.
What are the 7 functions of advertising?
- Communicating Vital Information. ...
- Persuading Consumers to Buy. ...
- Creating a Brand. ...
- Creating Product Demand. ...
- Building a Customer Base. ...
- Differentiating Products From One Another. ...
- Previewing New Market Trends.
