When firms manage the return of goods from consumers either because they are defective or for recycling purposes, they are involved in:
reverse logistics
.
Which of the following statements provides the most accurate distinction between an agent and a broker agents?
which of the following statements provides the most accurate distinction between an agent and a broker? Agents:
develop a long-term relationship with the people they represent
, while brokers are usually thired on a temporary basis.
What is a marketing intermediary that sells products to other organizations?
Term Marketing Intermediaries Definition organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C) | Term Wholesaler Definition a marketing intermediary that sells to other organizations |
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What is a marketing intermediary quizlet?
marketing intermediaries
who bring buyers and sellers together and assist in negotiating an exchange but don’t take
title to the goods.
What are marketing intermediaries that sell directly to final consumers?
- A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service.
- Distribution channels include wholesalers, retailers, distributors, and the Internet.
- In a direct distribution channel, the manufacturer sells directly to the consumer.
What is the difference between an agent and a producer?
What’s the Difference Between an Insurance Producer and an Insurance Agent?
There is no difference
. The two terms are used interchangeably to describe selling insurance on behalf of a company or multiple carriers.
What is the difference between a retailer and a wholesaler?
In a wholesale model, you don’t sell products directly to consumers. Instead, you obtain products from a
distributor
and sell products to a third-party business, usually in bulk. … In a retailing model, you obtain products from a distributor and sell products directly to consumers.
What are the 4 types of intermediaries?
There are four main types of intermediary:
agents, wholesalers, distributors, and retailers
.
Which intermediary is most important today?
The direct marketing intermediaries
are the most important intermediaries nowadays as it helps in catering the needs of the consumers directly.
What are the 4 channels of distribution?
There are four types of distribution channels that exist:
direct selling, selling through intermediaries, dual distribution, and reverse logistics channels
. Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
What is a marketing intermediary?
independent firms which assist in the flow of goods and services from producers to end-users
; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen.
Which of the following is the most common type of marketing intermediary for producers?
Retailers
interact directly with the customer and are the most common example of a marketing intermediary. Examples can include convenience stores, shopping malls, grocery stores and e-commerce stores online.
What is the process called when suppliers are responsible for raw materials?
Procurement
is the operational process of obtaining goods and services such as raw materials, machine spare parts, and cafeteria services. … Procurement processes also seek to be efficient- to be less costly and to generate fewer failures, such as stockouts, errors, and products that need to be returned to suppliers.
What are the three main functions of intermediaries?
Intermediaries make possible the flow of products from producers to buyers by performing three basic functions: (1)
a transactional function that involves buying, selling, and risk taking because they stock merchandise in anticipation of sales
; (2) a logistical function that involves gathering, storing, and dispersing …
How do market intermediaries affect business?
Marketing intermediaries
work to promote the product through marketing channels
, which builds customer relationships and ultimately increases brand loyalty and awareness. The proper development of a marketing plan, promotion and packaging ensures repeat customers and can affect the success or failure of a product.
What is a traditional distribution channel?
Traditional channels of distribution
A traditional channel of distribution often
introduces an additional intermediary into the distribution process
. In addition to the manufacturer and the retailer, the traditional channel of distribution also adds wholesalers into the process.