The advertising manager
is responsible for directing an organization’s advertising and promotional campaigns. They may work for an advertising agency or in a media company that sells advertising space or time. Advertising managers generate ideas for an ad campaign by speaking with the sales staff and other employees.
Who is responsible for the creation of advertisement?
The advertising manager
is responsible for directing an organization’s advertising and promotional campaigns. They may work for an advertising agency or in a media company that sells advertising space or time. Advertising managers generate ideas for an ad campaign by speaking with the sales staff and other employees.
What type of advertising promotes a company as a whole rather than individual products?
Institutional and product
are the two main types of advertising. Institutional is a type of advertising that is used to improve a company’s image instead of promoting an individual product. Product advertising promotes the product or service to the target market by focusing on the benefits.
Which of the following is the responsibility of an advertising agency media planner quizlet?
– A media planner
supervises all areas of the ad campaign relating to media
, and are also marketing specialists. They anticipate trends, keeping agency management and clients informed.
Which of the following is the last step in the hierarchy of effects quizlet?
The final stage in the hierarchy of effects model is
liking or preference for a particular brand
.
What are 4 types of advertising?
- Display Advertising.
- Video Advertising.
- Mobile Advertising.
- Native Advertising.
What are the 7 functions of advertising?
- Communicating Vital Information. …
- Persuading Consumers to Buy. …
- Creating a Brand. …
- Creating Product Demand. …
- Building a Customer Base. …
- Differentiating Products From One Another. …
- Previewing New Market Trends.
What are the three types of advertisement?
- Newspaper. Newspaper advertising can promote your business to a wide range of customers. …
- Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. …
- Radio. …
- Television. …
- Directories. …
- Outdoor and transit. …
- Direct mail, catalogues and leaflets. …
- Online.
What are the two qualities to write an advertisement?
Salient features or characteristics of a good advertisement copy are: (1)
it should be simple
(2) it should be capable of holding the reader’s attention (3) it must be suggestive (4) it should have conviction value (5) it should educate the people (6) it should have memorizing value and (7) it should be true!
Which type of industry is advertising?
The advertising industry is the
global industry of public relation and marketing companies, media services and advertising agencies
– largely controlled today by just a few international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu).
What is the advantage of using commission merchants?
What is the advantage of using commission merchants? They
provide efficiency, primarily in agricultural markets
.
Which of the following is a characteristic of magazine ads?
Which of the following is a characteristic of magazine ads?
They offer a potential for gaining prestige
. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision.
What are the two major forms of direct response television marketing?
The two major forms of direct response television marketing include
direct response advertising and home shopping networks
.
What is the first step in the hierarchy of effects model?
The hierarchy of effects model is a model which tells advertisers to make an advertisement in such a way that the customer goes through all these six stages namely
awareness
, knowledge, liking, preference, conviction and purchase.
What is the hierarchy of effects model?
The hierarchy-of-effects theory is
a model of how advertising influences a consumer’s decision to purchase or not purchase a product or service
. The hierarchy represents the progression of learning and decision-making consumer experiences as a result of advertising.
Which of the following is a step in the hierarchy of effects model quizlet?
5.1 The hierarchy of effects model helps to clarify the objectives of an advertising campaign. The model outlines the following six steps:
awareness, knowledge, liking, preference, conviction, and _______________________
. … 5.2 _____ occur at the point when the advertising campaign has become old or boring.
