What factors do you need to consider in situational audience analysis? It identifies traits of the audience unique to the speaking situation at hand. Factors (1)
size of the audience
, (2) the physical setting, and the (3) disposition of the audience toward the subject, the speaker, and the occasion.
What are the five the major factors to consider when conducting situational audience analysis?
- the size of the audience.
- the physical setting in which the speech occurs.
- the audiences disposition toward the topic.
- the audience’s disposition toward the speakers.
- the audiences disposition toward the occasion.
What are the factors included in audience situational characteristics?
– situational characteristic: A factor in a specific speech setting that a speaker can observe or discover before giving the speech. Examples include
audience size, time, location (forum), and audience mobility
.
What is a situational audience analysis?
The situational audience analysis category
considers the situation for which your audience is gathered
. This category is primarily concerned with why your audience is assembled in the first place. … The entire tone and agenda of your speech rests largely upon whether or not your audience even wants to hear from you.
What are the three factors to consider in analyzing your audience’s disposition toward the topic?
interest, knowledge, and attitude
toward the topic. True/False: As a general rule, the larger your audience is, the more formal your speech presentation should be.
What are the 4 types of audiences?
- Friendly. Your purpose: reinforcing their beliefs.
- Apathetic. Your purpose is to first to convince them that it matters for them.
- Uninformed. Your requirement is to educate before you can begin to propose a course of action.
- Hostile. You purpose is to respect them and their viewpoint.
What are the 5 categories of audience analysis?
In addition, this chapter explores the five categories of audience analysis:
(1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis
, and (5) the topic interest and prior knowledge analysis.
What are 3 types of audiences?
Three categories of audience are the
“lay” audience, the “managerial” audience, and the “experts
.”
What are the three types of audience analysis?
Audience analysis is categorized into three types:
demographic, psychographic and situational analysis
. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income, occupation and group affiliation.
What is an audience analysis example?
For example, a
beverage company may view the entire population of a nation as their target market for a popular product
but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.
What is situational audience analysis example?
The situational audience analysis category considers
the situation for which your audience is gathered
. This category is primarily concerned with why your audience is assembled in the first place. … The entire tone and agenda of your speech rests largely upon whether or not your audience even wants to hear from you.
How is audience analysis a process?
An audience analysis is a
process used to identify and understand the priority and influencing audiences for a SBCC strategy
. … Geographic characteristics like where the audience lives and how that might impact behavior. Psychographic characteristics such as needs, hopes, concerns and aspirations.
What are the objectives of audience analysis?
Audience analysis involves
identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs
. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.
What are the main three 03 ways of doing an audience analysis?
There are three phases in audience analysis. The first is adapting to your audience before you speak. There are three ways to do this:
demographic analysis, attitudinal analysis, and environmental analysis
.
What is a psychological audience analysis?
Psychological Audience Analysis. … The aim of psychological audience analysis is
to discover what your audience may be thinking before and during your presentation
. Psychological analysis covers both the knowledge (or lack of knowledge) and the beliefs of your audience.
What are the two types of audience analysis discussed in your textbook?
listeners are concerned above all with how a speech will affect them. What are the two types of audience analysis discussed in your textbook? One of the ways speakers analyze audiences is by looking at traits such as age, gender, … things as
their gender, age, and cultural background
.
