Since the distribution channel links the producer of the goods or services and its end consumer, the shortest possible distribution channel is
the direct sale between the producer and the consumer
.
What is the shortest and simplest method of distribution channel?
Direct selling
is pretty much the shortest channel of distribution, and it is also the simplest. Direct selling makes it easy to move your goods to the customer pretty quickly to ensure their satisfaction.
What is the shortest marketing channel?
As we explained, the shortest marketing channel consists of just two parties—a producer and a consumer. A channel such as this is a
direct channel
. By contrast, a channel that includes one or more intermediaries—say, a wholesaler, distributor, or broker or agent—is an indirect channel.
Which is the shortest channel of distribution class 12?
Producer-customer Direct channel or zero level
is the shortest channel of distribution.
What are the 5 channels of distribution?
- Retailers. Retailers are intermediaries used frequently by companies. …
- Wholesalers. Wholesalers are intermediaries that buy and resell products to retailers. …
- Distributors. …
- Agents. …
- Brokers. …
- The Internet. …
- Sales Teams. …
- Resellers.
What are the 4 types of distribution?
There are four types of distribution channels that exist:
direct selling, selling through intermediaries, dual distribution, and reverse logistics channels
.
What are the 3 distribution strategies?
- intensive distribution;
- exclusive distribution;
- selective distribution.
What are the 4 types of marketing channels?
- Direct selling;
- Selling through intermediaries;
- Dual distribution; and.
- Reverse channels.
What is a traditional distribution channel?
Traditional channels of distribution
A traditional channel of distribution often
introduces an additional intermediary into the distribution process
. In addition to the manufacturer and the retailer, the traditional channel of distribution also adds wholesalers into the process.
What are the most effective marketing channels?
- 9 Most Effective. Marketing Channels. …
- Video. YouTube is the world's second-largest search engine, providing more than 1 billion hours of video to users every day. …
- Social media. …
- Paid search (search engine marketing) …
- Email marketing. …
- Display ads. …
- Blogs. …
- Local marketing.
What are the different levels of distribution channel?
- Direct Channel or Zero-level Channel (Manufacturer to Customer) …
- Indirect Channels (Selling Through Intermediaries) …
- Dual Distribution. …
- Distribution Channels for Services. …
- The Internet as a Distribution Channel. …
- Market Characteristics. …
- Product Characteristics. …
- Competition Characteristics.
What are the factors affecting distribution channel?
- Unit Value of the Product: …
- Standardised or Customised Product: …
- Perishability: …
- Technical Nature: …
- Number of Buyers: …
- Types of Buyers: …
- Buying Habits: …
- Buying Quantity:
What is physical distribution class 12?
Physical distribution of goods is
concerned with making the goods and services available at the right place
, so that people can purchase the same. … Need for warehousing arise due to time gap between the production and consumption of goods.
What are the major channels of distribution?
The three types of distribution channels are
wholesalers, retailers, and direct-to-consumer sales
.
What is the main form of indirect channel?
The indirect channels of distribution are:
(v)
Producer-Sole Agent -Wholesaler-Retailer-Consumer
(usually for a prescribed geographical area). ADVERTISEMENTS: The first channel, from the producer to the consumer, is preferable when buyers are few and the goods are costly and mostly purchased by industrial users.
Which type of distribution channel is the most suitable for consumer goods?
Retailer
Retail
is the most common distribution channel for consumer brands, using third-party outlets to bring products to market. Supermarkets, big-box stores, convenience stores and department stores all act as intermediaries and the point of contact for customers.
