Utilitarianism
is an ethical theory that determines right from wrong by focusing on outcomes. It is a form of consequentialism
Which method of ethical reasoning holds that the correct course of action is the one that promotes the greatest good for the greatest number of people a utility approach B justice approach C Rights Approach D all approaches do this?
If you answered yes, you were probably using a form of moral reasoning called “
utilitarianism
.” Stripped down to its essentials, utilitarianism is a moral principle that holds that the morally right course of action in any situation is the one that produces the greatest balance of benefits over harms for everyone …
What type of research is conducted with a goal to support a particular position with pseudoscientific results?
What type of research is conducted with a goal to support a particular position with pseudoscientific results?
problem formulation
.
What type of research is used when the problem to be solved is broad or vague?
Exploratory research
is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses.
What type of data was collected for another purpose but can be used to address a current problem?
primary data- data originated by the researcher for the specific purpose of addressing the research problem.
secondary data
– data collected for some purpose other than the problem at hand.
What are the 5 ethical approaches?
- The Utilitarian Approach. …
- The Rights Approach. …
- The Fairness or Justice Approach. …
- The Common-Good Approach. …
- The Virtue Approach. …
- Ethical Problem Solving.
What is a good example of utilitarianism?
When individuals are deciding what to do for themselves alone, they consider only their own utility. For example, if you are choosing
ice cream for yourself
, the utilitarian view is that you should choose the flavor that will give you the most pleasure.
Which is probably the best format for collecting detailed demographic information?
Panels
are probably the best format for collecting detailed demographic information. Longitudinal designs are more common than cross-sectional designs.
What is a key feature that distinguishes focus groups from depth interviews?
However, focus groups rely on interaction within the group based on topics that are supplied by the researcher (Morgan, 1997). Thus, the key characteristic that distinguishes focus groups from group interviews is
the insight and data produced by the interaction between participants
(Gibbs, 1997).
How can a company avoid the trap of researching the wrong problem?
The best way of avoiding the trap of researching the wrong problem is to:
Delay research until the problem is properly defined
.
What are the 3 major sources of research problems?
- Knowledge gaps.
- Omitted groups.
- Conflicting findings.
What are the potential sources of a research problem?
Ideas for research problems or topics can arise from a range of sources such as
personal or professional experience, a theory, the media, or other research studies
.
What makes a good research problem?
A good research problem should have the following characteristics: …
It should be significant enough to contribute to the existing body of research
.
It should lead to further research
.
The problem should render itself to investigation through collection of data
.
Which three consumer motivations are key to the Vals TM system?
VALS includes three primary motivations that matter for understanding consumer behavior:
ideals, achievement, and self-expression
. Consumers who are primarily motivated by ideals are guided by knowledge and principles.
What is a disadvantage of secondary data?
A major disadvantage of using secondary data is that
it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have
. … Often times this can limit the analysis or alter the original questions the researcher sought out to answer.
What are the advantages and disadvantages of primary and secondary data?
Some common advantages of primary data are
its authenticity, specific nature, and up to date information
while secondary data is very cheap and not time-consuming. Primary data is very reliable because it is usually objective and collected directly from the original source.
