Defensive strategy is defined as a
marketing tool that helps companies to retain valuable customers that can be taken away by competitors
. Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people.
What is the purpose of a defensive strategy quizlet?
Defensive strategies
help fortify the firm’s competitive position, protect its most valuable resources and capabilities from imitation
, and defend whatever competitive advantage it might have.
Which of the following is a purpose of a defensive strategy quizlet?
Defensive strategy is defined as a
marketing tool that helps companies to retain valuable customers that can be taken away by competitors
. Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people.
Which of the following is not a purpose of a defensive strategy group of answer choices?
Which of the following is NOT a purpose of a defensive strategy?
To increase the risk of having to defend an attack.
Which of the following is not one of the principal offensive strategy options quizlet?
Which of the following is not one of the principal offensive strategy options?
restrict a competitive attack by a challenger, weaken the impact of any attack
that occurs, and influence challengers to aim their offensive efforts at other rivals.
Which of the following is an important appeal of a related diversification strategy?
Offers opportunities to transfer skills, expertise, technical know-how
, or other capabilities from one business to another. … A diversified company that leverages the strategic fits of its related businesses into competitive advantage.
What is a strategic disadvantage of being a first mover quizlet?
Which of the following is a disadvantage of first movers?
They run the risk of building the wrong resources and capabilities
.
Which of the following are strategy options for entering foreign markets?
There are five basic options available: (1)
exporting
, (2) creating a wholly owned subsidiary, (3) franchising, (4) licensing, and (5) creating a joint venture or strategic alliance (Figure 7.25 “Market entry options”).
What is Blue Ocean Strategy quizlet?
Blue ocean strategy.
The simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand
. Red ocean strategy. As opposed to their blue counterparts, are thick with competition.
Which of the following is typically the strategic impetus for forward vertical integration?
The strategic impetus for forward vertical integration is to:
gain better access to end users and better market visibility
.
What are offensive and defensive strategies?
Defensive vs Offensive strategies
–
Offensive strategy is focused on achieving competitive advantage
. -Defensive strategy is focused on attacking/responding the competitor in order to take him off.
Which are the offensive strategies?
An offensive competitive strategy is a type of corporate strategy that consists of actively trying to pursue changes within the industry. Companies that go on the offensive generally make
acquisitions and invest
heavily in research and development (R&D) and technology in an effort to stay ahead of the competition.
What is Concept & termination of competitive strategy?
Competitive Strategy is defined as
the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry
. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment). … are all an important aspect of marketing strategy.
What are the principal offensive strategy options?
The principal offensive strategy options include all of the following EXCEPT: …
using a cost advantage to attack competitors on the basis of lower price or better product value
. B. using hit-and-run or guerrilla tactics to grab sales and market share from complacent or distracted rivals.
What are the strategies of outsourcing?
- Reduced labor/project costs.
- The ability to tap into a new knowledge base without training employees.
- Time management – free up your time involved with day-to-day implementation and task work.
- Flexibility and speed to manage projects.
Which of the following is not one of the five generic types of competitive strategy quizlet?
Which of the following is not one of the five generic types of competitive strategy?
low-cost provider, broad differentiation, focused low-cost, focused differentiation, and best-cost provider strategies
. A boutique hotel chain provides upscale rooms and superior customer service at value prices.
