Which Of The Following Is An Ethical Standard That Marketers Should Follow?

There are 6 ethical values that marketers are expected to uphold, and these are:

Honesty

– Be forthright in dealings and offer value and integrity. Responsibility – Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.

Which of the following are ethical values in marketing?

Marketers must embrace, communicate and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system. These basic values are intentionally aspirational and include

honesty, responsibility, fairness, respect, openness and citizenship

.

What is ethical marketing quizlet?

Marketing ethics definition. are

moral principles and values that guide behaviour within the field of marketing and cover issues

. Ethics definition. concern the study of a morals involving the application of reason to specify rules and principles to determine right and wrong.

Which of the following values does the code of ethics adopted by the American marketing Association AMA establish check all that apply?

This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values:

honesty, responsibility, fairness, respect, transparency and citizenship

.

Which is an example of an ethical issue that marketing professionals address?

Take a look at their “top eight” list of ethical concerns, below:

Gifts, gratuities, bribes

(marketing and sales) Price discrimination and unfair pricing (marketing and sales) Dishonest advertising (marketing and sales)

What are ethics of marketing?

Ethics are

a collection of principles of right conduct that shape the decisions people or organizations make

. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.

Which is an ethical marketing practice?

Ethical marketing refers to the process by which

companies market their goods and services

by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes.

Why do marketers have a special responsibility to behave ethically?

Marketers get the right products to the right people at the right time. Ethical marketers

ensure the products meet and exceed their needs, back up their claims and offer value to the customers over time while finding opportunities to pay it forward

.

What are the four overriding principles involved in conscious marketing?

• Arts and Humanities. History. Philosophy. Visual Arts.
• Geometry. Statistics.
• Medicine. Engineering.
• Economics. Sociology.

What are the four principles of conscious marketing?

Define conscious marketing. An approach to marketing that acknowledges four key principles:

a higher purpose, stakeholders, conscious leadership, and a conscious culture

.

Which Organisation adopted a marketing research code of ethics?

The Marketing Research Association’s (MRA)

Code of Marketing Research Standards (Code) is designed to promote an ethical culture in the marketing research profession where principles of honesty, professionalism, fairness and confidentiality combine to support the profession’s success.

What is marketing AMA code of ethics?

The Statement of Ethics addresses the

AMA’s position on the ethical standards that marketers should observe while practicing marketing as part of their profession

. This includes standards for research into marketing. The Behavior Expectations outlines norms for interactions within the AMA community.

Do marketers have a code of ethics?

National and international organizations have developed marketing codes of ethics to guide business practices. When a business commits to a marketing code of ethics, it

commits to conducting its affairs with integrity

and with the customer’s well-being in mind.

Which is an example of an ethical issue that marketing professionals address quizlet?

What is an example of an ethical issue that marketing professionals address?

the legal liability a manufacturer or trader incurs for producing or selling a faulty product.

What are the ethical issues in advertising?

• Gender Equality.
• Social Equality.
• Advertising to Children.
• Politics.

What are ethical issues Name different ethical issues?

Fundamental ethical issues in business include

promoting conduct based on integrity and trust

, but more complex issues include accommodating diversity, empathetic decision-making, and compliance and governance that is consistent with the organization’s core values.

What are the 5 ethical considerations?

• Informed consent.
• Voluntary participation.
• Do no harm.
• Confidentiality.
• Anonymity.
• Only assess relevant components.

What are examples of ethical standards?

• Integrity, including. Exercising good judgment in professional practice; and. …
• Honesty, including. Truthfulness; …
• Fidelity, including. Faithfulness to clients; …
• Charity, including. Kindness; …
• Responsibility, including. Reliability/dependability; …
• Self-Discipline, including.

What is ethics in business ethics?

What Is Business Ethics? By definition, business ethics refers

to the standards for morally right and wrong conduct in business

. Law partially defines the conduct, but “legal” and “ethical” aren’t necessarily the same. Business ethics enhances the law by outlining acceptable behaviors beyond government control.

What are the three ethical norms expected of marketers?

The American Marketing Association outlines three ethical norms: Do no harm. Foster trust in the marketing system. Embrace ethical values (

honesty, responsibility, fairness, respect, transparency, and citizenship

)

What are the ethical practices?

• Consider how professional principles and values inform your approach.
• Take responsibility for your actions.
• Act consistently with relevant regulation and law.
• Handle personal data and information in a professional manner.
• Demonstrate honesty in dealings with others.

What is ethical and socially responsible marketing?

Socially responsible marketing (SRM), sometimes referred to as ethical corporate marketing or green marketing, are

practices that some companies adopt to acknowledge the larger social and environmental impacts of their products and services

.

Why are ethical and social issues important in marketing?

Ethical marketing decisions and efforts should meet and suit the needs of

customers

, suppliers, and business partners. Unethical behavior such as price wars, selective advertising, and deceptive marketing can negatively impact a company’s relationships. Recent trends show that consumers prefer ethical companies.

What ethical considerations do you have to account for when developing a marketing plan?

Product Safety Considerations

Ethical corporate behavior in this case would support marketing objectives that emphasize both the dangers and the steps taken to reduce them.

What is the fourth step in ethical decision making?

1. 1) Identify the problem.
2. 2) Generate alternatives.
3. 3) Decide on a course of action.
4. 4) Implement.

Why a business should use marketing?

Marketing

informs your customers about the products or services you’re offering them

. Through marketing, the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. It creates brand awareness and makes the business stand out.

Which of the following is the last step of making an ethical decision?

The last stage of this process is

the adaptation stage

. In this stage, the clinician will look to adapt the selection or solution of the ethical dilemma by refining it, or by returning to the evaluation and selection stages to find and choose a better solution.

Which of the following is an example of unethical marketing practices?

• Misleading Advertising Misses The Mark. Misleading ads are unethical, and they’re illegal, too. …
• Contacting Consumers Without Consent. …
• Insensitive Controversy May Stir Up Trouble. …
• Emotional Exploitation Can Explode In A Bad Way.

How can marketing be ethical?

1. Be Transparent. …
2. Protect Consumer Data And Privacy. …
3. Commit To Sustainability And Human Rights. …
4. Respond Meaningfully To Consumer Concerns. …
5. Maximise Benefits And Minimise Risks. …
6. Don’t Exaggerate. …
7. Don’t Make False Comparisons. …
8. Don’t Make Unverified Claims.

What is the objective of the last step in the ethical decision making framework?

The objective of the last step of the ethical decision-making framework is

to weigh various alternatives and choose the most appropriate action to take

.

Which of the following are steps in the process of ethical decision making?

1. 1 – GATHER THE FACTS. □ Don’t jump to conclusions without the facts. …
2. 2 – DEFINE THE ETHICAL ISSUE(S) …
3. 3 – IDENTIFY THE AFFECTED PARTIES. …
4. 4 – IDENTIFY THE CONSEQUENCES. …
5. 5 – IDENTIFY THE RELEVANT PRINCIPLES,
6. 6 – CONSIDER YOUR CHARACTER &
7. 7 – THINK CREATIVELY ABOUT POTENTIAL.
8. 8 – CHECK YOUR GUT.

Why do marketers need to know about marketing ethics?

Standards for marketing ethics guide companies in their efforts to do “the right thing.” These standards help

identify acceptable practices, foster internal control, and deal honestly and fairly with customers

. They also ensure businesses comply with the law.

Do you need ethics approval for market research?

If you are planning to conduct a human research project, you have to seek ethics approval

. Almost any research activity that involves human participation (including completion of questionnaires, interviews and focus groups, access to human tissue which is not on the public record etc.) is considered human research.

How can marketing research promote ethics?

1. Use specific examples as much as possible in the course. …
2. Encourage more ethical behavior. …
3. Use non-science fields to assist with rethinking controversial issues. …
4. Chosen topics that are intellectually stimulating. …
5. Discuss institutional codes of conduct.

What is unethical marketing research?

Marketing research ethics simply entails the right conduct in the marketing research process. It was ascertained that unethical research practice which

results to manipulated research report

includes, misrepresentation of research findings, fabrication or plagiarism and falsification of data.

What are the ethical norms established for marketing professionals by the AMA?

As part of their Code of Ethics, they have three major ethical norms or standards of ethical behavior. They are:

do no harm, foster trust in the marketing system, and embrace the ethical values of honesty, responsibility, fairness, respect, transparency, and citizenship

.

Which of the following is an ethical value as described by the American marketing Association?

Embrace ethical values. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values:

honesty, responsibility, fairness, respect, transparency and citizenship

.

What are examples of conscious marketing?

Conscious Marketing means looking beyond the product. Conscious Marketing is

being active and having intent

. Let me show you what I mean, with Tide as a great example. Like any high-quality laundry detergent, Tide gets clothes clean, gets rid of stains, brightens whites, and makes clothes smell fresh.

How can a marketer make a difference in addressing or preventing ethical issues group of answer choices?

• Demonstrate Respect for Your Target Customer.
• Prepare the Sales Team to Sell Effectively and Ethically.
• Demonstrate High Personal Standards in Business Relationships.
• Provide Fair Value to the Target Customer.
• Play Nicely in the Competitive Environment.
• Be Truthful.