The first phase of the international planning process is to
adapt the marketing mix to target markets
.
What is the last step in the international planning process quizlet?
Which of the following is the last step in the international planning process?
Implementation and control
.
Which of these aspects of international marketing are analyzed in Phase 1?
Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
Company character, home-country constraints, and host-country constraints
are analyzed in the first phase of the international planning process.
Which aspect of international marketing is analyzed in Phase 2 of the international planning process?
The primary goal of Phase 2 of the international planning process is to:
decide on a marketing mix according to the market segments
. Big Donuts has already examined a series of environmental factors, reviewed its company’s character, and established screening criteria.
What are the four 4 phases of planning in international marketing?
There are 4 phases of international marketing involvement; which are
no direct foreign marketing, infrequent foreign marketing, regular foreign market and international marketing
. In no direct foreign marketing stage, the company may not actively involve in international marketing.
Which aspect of international marketing is analyzed in the first phase of the international planning process?
In the context of planning for global markets, the planning process is a primary medium of organizational learning. The first phase of the international planning process is to
adapt the marketing mix to target markets
.
What question should be answered in Phase 2 of the international marketing process?
What question should be answered in Phase 2 of the international marketing process?
Are there identifiable market segments that allow for common marketing mix tactics across countries? Why are foreign laws and regulations friendly toward franchising?
What statement is a feature of international corporate planning?
What statement is a feature of international corporate planning?
It is essentially long term in nature
. designed to address questions that relate to advertising and marketing.
What is the crucial question facing international marketers today quizlet?
What is the crucial question facing international marketers today?
It deals with a company’s products, capital, and research
. What statement relates to strategic planning? It is essentially long term in nature.
Which of the following is included in Phase 2 of international planning process?
The primary goal of Phase 2 of the international planning process is to:
decide on a marketing mix according to the market segments
.
Which of the following is characteristic of Stage 2 of Rostow’s five stage model of economic growth?
Which of the following is characteristic of Stage 2 of Rostow’s five-stage model of economic growth?
Infrastructure development
is a primary requirement in the economy.
What goal did the G20 nations agree to in the April 2009 agreement that required them to cede some sovereignty?
What goal did the G20 nations agree to in the April 2009 agreement that required them to cede some sovereignty? Adherence to the WTO inevitably means:
a definite increase in import tariffs worldwide
. the loss of national security to a large extent.
What is one of the top two criteria for global market consumers when making purchase decisions?
What is one of the top two criteria for global market consumers when making purchase decisions?
degree of newness of the product as perceived by the intended market
. it complies with the accepted behavior, values, and norms of the local market. How do the vast majority of services enter a foreign market?
What is the last step in the international planning process?
Which of the following is the last step in the international planning process?
Developing the marketing plan
.
Which of the following is a mode of foreign market entry?
The five most common modes of international-market entry are
exporting, licensing, partnering, acquisition, and greenfield venturing
. Each of these entry vehicles has its own particular set of advantages and disadvantages.
What are the stages of international marketing?
- Domestic marketing. …
- International marketing. …
- Export marketing. …
- Multinational marketing. …
- Global marketing.
What are the stages of international business?
- Stage 2: Export research and planning. …
- Stage 3: Initial export sales. …
- Stage 4: Expansion of international sales. …
- Stage 5: Investment abroad.
What is the third phase of international marketing research?
Phase Three:
Execution
Finding the right partner for your global expansion is crucial for ensuring your strategy’s execution meets your vision, understanding of the local market, and is agile so as to confront any unforeseen challenges that may present themselves at any leg of expansion.
What is the first step of the marketing research process?
Step 1:
Problem Definition
Define the problem and research objectives. The first step in any marketing research study is to define the problem, while taking into account the purpose of the study, the relevant background information, what information is needed, and how it will be used in decision making.
What impact has global competition had on business activities in the international marketplace?
What impact has global competition had on business activities in the international marketplace?
It has put more power in the hands of the customer
. A manufacturer of toiletries and cleaning products uses the name Home Helper, for most products in their international markets.
Is tactical planning long term?
Tactical planning is a type of planning that involves breaking down a
long-term
strategic plan into smaller and more distinct short-term plans. Companies and teams frequently use this type of plan when they have long-term goals that extend further than two or three years.
Which statement is true of planning for global markets quizlet?
Which statement is true of planning for global markets?
It is a structured way of thinking about anticipated and unanticipated events
.
What is the most important reason for a country to encourage foreign investment?
The most important reason to encourage foreign investment is
to accelerate the development of an economy
. An increasing number of countries are encouraging foreign investment with specific guidelines aimed toward economic goals .
What do tactical plans do quizlet?
Tactical plans must
flow from strategy, specify resources and time issues and commit human resources
.
What are the three levels of planning?
There are three major types of planning, which include
operational, tactical and strategic planning
.
What are the five steps in the strategic planning process?
- Determine your strategic position.
- Prioritize your objectives.
- Develop a strategic plan.
- Execute and manage your plan.
- Review and revise the plan.
What are the three levels of strategy in organizations?
► Strategy can be formulated at three levels, namely,
the corporate level, the business level, and the functional level
. At the corporate level, strategy is formulated for your organization as a whole.
